Automotive Service & Repair Week (ASRW) announced I-CAR and R.M. Andress as the overall winners of a new exhibitor marketing initiative launched earlier this year, which encouraged all exhibitors to send invitations to attend ASRW to their customers and prospects. A total of 51 exhibitors participated in the program called Exhibitor Invites.
Among the participating exhibitors, I-CAR sent the largest number of invitations. R.M. Andress received honors for the most attendee registrations as well as the largest number to actually attend the show. Goff’s Enterprises won the "Best of Show" award in recognition of their early adoption of the new marketing tool.
Show management says it subsidized Exhibitor Invites to provide a greater value to companies who invested in ASRW 2011 by exhibiting in the event. The online system allowed each exhibitor access to a secure website and the ability to customize and send invitations to their customer and prospect databases.
"Statistically speaking, it’s more meaningful for attendees to receive a personalized invitation to the show from an exhibitor than to register on their own, and they’re 4 percent more likely to attend," said Lindsay Roberts, ASRW show director. "Our exhibitors really stepped up to the challenge with this new program, and their efforts were another component to the success of our 2011 event."
ASRW plans to use the system for the 2012 event scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La.