Registration Champions Named from ASRW 2011 - BodyShop Business

Registration Champions Named from ASRW 2011

Automotive Service & Repair Week (ASRW) announced I-CAR and R.M. Andress as the overall winners of a new exhibitor marketing initiative launched earlier this year, which encouraged all exhibitors to send invitations to attend ASRW to their customers and prospects. A total of 51 exhibitors participated in the program called Exhibitor Invites.

Among the participating exhibitors, I-CAR sent the largest number of invitations. R.M. Andress received honors for the most attendee registrations as well as the largest number to actually attend the show. Goff’s Enterprises won the "Best of Show" award in recognition of their early adoption of the new marketing tool.

Show management says it subsidized Exhibitor Invites to provide a greater value to companies who invested in ASRW 2011 by exhibiting in the event. The online system allowed each exhibitor access to a secure website and the ability to customize and send invitations to their customer and prospect databases.

"Statistically speaking, it’s more meaningful for attendees to receive a personalized invitation to the show from an exhibitor than to register on their own, and they’re 4 percent more likely to attend," said Lindsay Roberts, ASRW show director. "Our exhibitors really stepped up to the challenge with this new program, and their efforts were another component to the success of our 2011 event."

ASRW plans to use the system for the 2012 event scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La.

More information:

ASRW 2012

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.