Rotary Lift Supports President Trump’s ‘Buy American’ Order

Rotary Lift Supports President Trump’s ‘Buy American’ Order

The April 18 order makes it federal policy to promote and use American labor and goods.

Rotary Lift’s American headquarters and manufacturing facilities are in Madison, Ind.

Vehicle-lift manufacturer Rotary Lift announced that it supports President Trump’s “Buy American, Hire American” executive order.

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects.

Founded in 1925 by the inventor of the automotive hydraulic lift, Rotary Lift employs more than 400 people in Madison, Ind. The small town on the Ohio River is home to Rotary’s American headquarters and manufacturing facilities, as well as its engineering, product development, R&D, customer service, training and sales/marketing teams.

Rotary products are available through GSA contract #GS-07F-8953D, and several other government procurement programs, including NASPO ValuePoint (formerly WSCA-NASPO), NJPA, HGACBuy, CMAS, TXMAS, KCRPC and OGS.

“For more than 90 years, Rotary Lift has proudly built the world’s most trusted vehicle lifts here in the American heartland,” said Kirk Dawson, vice president of lifting equipment. “We have embodied the spirit of President Trump’s executive order since our company’s founding. To us, it’s always been a way of life and the right thing to do because we know making products in America is vital to our citizens and our economy. Quite simply, this is our home and we take seriously our responsibility to support the communities in which we live. When you buy a Rotary Lift product, you’re supporting American workers and their families.”

For several years, Rotary has highlighted its heritage and the hardworking employees responsible for its success through its “Raised in Madison” campaign.

“’Raised in Madison’ is about the quality, pride and craftsmanship that go into every one of our car, truck and bus lifts,” Dawson said. “It’s about Midwestern values, family, teamwork and a strong work ethic. It’s about doing the things that no other lift company does to give our customers the best possible equipment to do their own jobs. It’s about standing behind the lifts our customers stand under every day.”

To learn more about Rotary, visit or call (800) 640-5438.


You May Also Like

NABC to Host Third Golf Fundraising Event of 2024

The NABC Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo.

The National Auto Body Council (NABC) Changing and Saving Lives Foundation will host the third golf fundraising event of 2024 Sept. 9 at Boone Valley Golf Club in Augusta, Mo., just outside of St. Louis. The golf fundraiser presented by Enterprise will be followed by a Recycled Rides presention at the event. Player registration is now open, and sponsorships are available.

Honda Starts Production on 2025 Honda CR-V Fuel Cell EV

The all-new CR-V e:FCEV is the first production hydrogen FCEV in the U.S. to combine an all-new U.S.-made fuel cell system with plug-in EV charging capability.

I-CAR Launches I-CAR Academy New Early Career Tech Program

I-CAR Academy is the first industry-neutral, comprehensive early career program designed specifically to attract, train and retain technicians.

Spanesi Offers Technical Training at U.S. Headquarters

Spanesi is offering training courses from factory-trained individuals at its U.S. headquarters in Naperville, Ill.

SCRS Announces Repairer Driven Education Registration Now Open

RDE is the most comprehensive collision repair education series of the year, delivered live at the SEMA Show and then made available online for the industry.

Other Posts

IIHS Survey: Most Drivers OK with Anti-Speeding Tech in Vehicles

More than 60% of drivers would find it acceptable if their vehicle provided an audible and visual warning when they exceeded the posted speed limit.

TEXA Releases IDC5 CAR 76.6.0 Software Update

Innovation of the TEXA IDC5 software is focused on new vehicle coverage as well as new diagnostic feature functionality.

Crash Champions Expands Idaho Service

Crash Champions has announced the addition of its 11th Idaho location.

NABC Donates Recycled Ride to S.C. Army Widow

The NABC, GEICO and Better Collision recently donated a refurbished vehicle to the widow of a deceased military veteran.