Safelite Acquires No. 2 Glass Company TruRoad - BodyShop Business

Safelite Acquires No. 2 Glass Company TruRoad

CenterOak Partners LLC, a Dallas-based private equity firm, recently announced the sale of TruRoad Holdings, Inc., the second largest automotive glass and claims-management company in the U.S., to Belron Group subsidiary Safelite Group, Inc.

CenterOak Partners LLC, a Dallas-based private equity firm, recently announced the sale of TruRoad Holdings, Inc., the second largest automotive glass and claims-management company in the U.S., to Belron Group subsidiary Safelite Group, Inc. Financial terms of the transaction were not disclosed.

Based in Woburn, Mass., TruRoad was formed through the combination of JN Phillips Auto Glass and existing CenterOak platform investment Techna Glass, Inc. and has grown from initial platform acquisition through nine strategic acquisitions to serve over 400,000 customers annually. The company serves consumers, insurance firms and fleets across the U.S. via its network of over 95 corporate and franchise locations, fleet of over 300 mobile service units, three auto glass contact centers, two technology and claim centers, and affiliated network of over 5,000 independent auto glass shops. TruRoad provides professional windshield replacement, repair and recalibration services through its auto glass segment as well as insurance claims services through its StrategicClaim software and services business unit. TruRoad seeks to offer on-demand auto services by simplifying auto glass and recalibration services for today’s increasingly complex vehicles and repair processes.

“We are proud to have partnered with Bob Rosenfield and the TruRoad team in forming a leading platform in the highly fragmented auto glass replacement and repair market,” said Randall Fojtasek, managing partner of CenterOak Partners. “The company has grown organically and through acquisitions while investing in new technology, key talent and support, training and recruiting technicians, and undergoing a large-scale integration effort. The management team’s talent and execution allowed the company to capitalize on these growth opportunities while maintaining their commitment to a differentiated customer service experience.”

Added TruRoad CEO Robert Rosenfield, “We are extremely pleased to have created and grown our organization and established great consumer relevance with simple, uncomplicated resolution to complex vehicle glass and ADAS repair needs. Our partnership with the CenterOak team has truly helped us to increase our capabilities much faster and smarter than we otherwise would have been able to accomplish. TruRoad and CenterOak shared a vision to capitalize on the fragmented nature of the auto glass replacement and repair market through a buy-and-build strategy. Over the course of the partnership we invested in technology, consolidated supply chain and purchasing power, implemented a single IT platform, and harmonized best operational practices, which all created value at an accelerated pace.”

You May Also Like

New Trends Report Highlights Vehicles with Higher Claim Frequencies

Higher claim severities, rising risky driving behavior by Gen Z, longer claims processes and more are detailed in the LexisNexis Risk Solutions report.

LexisNexis Risk Solutions has released its 2024 U.S. Auto Insurance Trends Report, which aggregates annual market data about consumer driving patterns, auto insurance shopping trends, claim frequency and severity, and consumer responses to rate increases to help insurance carriers better understand the evolving trends impacting the U.S. auto insurance industry. 

PRT Launches 94 New Strut Assemblies in North America

The new strut assemblies cover over 15 million vehicles, expanding the PRT portfolio in the North American aftermarket.

SEMA Announces Board of Directors Selection Results

SEMA members vote Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast and Melissa Scoles to lead the association.

Live from the Southeast Collision Conference Body Bangin’ Podcasts

A roundup of the latest Body Bangin’ podcasts live from the Southeast Collision Conference.

Consolidator Report

Consolidation news from the week of June 17.

Other Posts

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of June 17.

Crash Champions Expands in Georgia

Crash Champions has announced the acquisition of Pro Body Shop and Frame Works in Thomasville, Ga. 

Matthew’s Auto Supplies Invites AASP/NJ Members to Free Training Event

AASP/NJ President Ken Miller Benjamin Stephens will present “Negotiation Tactics for Today’s Collision Repair Environment” and “Documentation for Stronger Negotiations.”

ASE President Addresses Industry on Accreditation Process

Dave Johnson emphasizes that automotive program accreditation ensures that students are taught the important skills that employers are looking for when hiring entry-level automotive service professionals.