The Society of Collision Repair Specialists (SCRS) announced that it has enhanced this year’s Repairer Driven Education (RDE) program by adding three designated tracks designed to help those repairers who have a particular focus attend a series of courses that speak to that focus. All RDE courses can be purchased a la carte, based on attendee interests, but the tracks are designed to help those with a particular focus attend a series of course selections that all speak to a purpose. The three tracks are:
• Understanding Your Business: This track is designed to provide
thorough training around fundamental components of running a successful
collision repair business. The topics extend through estimating and
blueprinting, workflow and cycle time impact, profit center management,
marketing and online reputation management.
• Enhancing Your Business: This category focuses on business development and improvement
such as production techniques, office efficiency, processes and
documentation, creating a turn-key business, mechanization, automation,
equipment and systems. This track is for attendees who want to target specific customer
bases or types of work, increase their ability to get paid for necessary
operations, and be prepared for current and future technologies they’re going to need in their repair businesses.
• Positioning Your Business: Most business owners today are asking
themselves one of two questions: how do I compete, or how do I sell my
shop for the most value? This category is going to present solutions to
both. It includes focused strategies for competing against
consolidation, growth strategies, preparation on how to sell your
business or purchase your competitor, and how to make your business as
valuable as possible, whether you plan to continue to operate it or market it to others. It includes a glimpse into future technology trends
as well as potential business trends based on varying market shifts.
Since RDE first premiered at the SEMA Show in 2010, SCRS has used the forum to present the industry with education that it says speaks to the heart of issues faced in today’s collision repair businesses. The education program is presented each day of the SEMA Show and features some of the industry’s most respected subject matter experts.
“Our single greatest objective since day one has been to deliver education which provides tangible information which can be immediately implemented when our attendees return home to their businesses,” said Ron Reichen, SCRS chairman. “In essence, we seek out subject matter that is well-delivered and relevant to what repairers want, and need, to know. We want topics that are so relevant and urgent to the changing landscape of the industry, they simply can’t afford to not attend. In my opinion, no other venue provides as much value and opportunity aimed at improving collision repair business and profitability as the SEMA Show does.”
Added SCRS Executive Director Aaron Schulenburg, "The track program was actually a proposal from one of our previous attendees. It was suggested that with so many education options in our program, they wished there was a way to determine which selections therein spoke most to what they were looking to gain. It is really important to us to use attendee input and feedback as a primary driver for program development, and it made so much sense to create sub-categories in the manner suggested.”
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