SCRS Adopts ‘Repairer Driven’ Identity - BodyShop Business

SCRS Adopts ‘Repairer Driven’ Identity

The Society of Collision Repair Specialists (SCRS) announced that it has adopted a new tagline for the 27-year-old national association: "Repairer Driven." SCRS says the tagline is designed to showcase SCRS as a group that is both in touch with and motivated by the everyday needs of the collision repair professional.

"To change a tagline may seem like a relatively small advancement," said SCRS Chairman Barry Dorn. "But I believe it is indicative of the exciting momentum that has been taking place within SCRS, and it is a defining moment in the history of the organization. The core of this association has always been a ‘for repairer, by repairer’ model, and with the new tagline, it makes that core value a part of our everyday communication to the industry we serve."  

SCRS National Director Ron Reichen added, "Collision repairers need to know that their national association is here to represent and support them in no uncertain terms and that SCRS is dedicated to addressing the concerns of the collision repair professional. We view this decision to freshen up the tagline as an exciting opportunity to clearly define the association’s purpose and further enhance the perception of an already trusted and respected entity within the industry. Hopefully the combination of the new tagline, coupled with SCRS’ activities and efforts on behalf of repairers, will further extend the SCRS brand and translate into a strong connection with more collision repairers across the nation."

SCRS members and the collision industry can expect to see increased visibility of both SCRS and the new tagline in months ahead as the organization looks at further development and launching of marketing and awareness initiatives aimed to promote involvement in the association and the industry.

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