SCRS Adopts ‘Repairer Driven’ Identity - BodyShop Business

SCRS Adopts ‘Repairer Driven’ Identity

The Society of Collision Repair Specialists (SCRS) announced that it has adopted a new tagline for the 27-year-old national association: "Repairer Driven." SCRS says the tagline is designed to showcase SCRS as a group that is both in touch with and motivated by the everyday needs of the collision repair professional.

"To change a tagline may seem like a relatively small advancement," said SCRS Chairman Barry Dorn. "But I believe it is indicative of the exciting momentum that has been taking place within SCRS, and it is a defining moment in the history of the organization. The core of this association has always been a ‘for repairer, by repairer’ model, and with the new tagline, it makes that core value a part of our everyday communication to the industry we serve."  

SCRS National Director Ron Reichen added, "Collision repairers need to know that their national association is here to represent and support them in no uncertain terms and that SCRS is dedicated to addressing the concerns of the collision repair professional. We view this decision to freshen up the tagline as an exciting opportunity to clearly define the association’s purpose and further enhance the perception of an already trusted and respected entity within the industry. Hopefully the combination of the new tagline, coupled with SCRS’ activities and efforts on behalf of repairers, will further extend the SCRS brand and translate into a strong connection with more collision repairers across the nation."

SCRS members and the collision industry can expect to see increased visibility of both SCRS and the new tagline in months ahead as the organization looks at further development and launching of marketing and awareness initiatives aimed to promote involvement in the association and the industry.

Visit for more information.

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.