SCRS Repairer Driven Education at SEMA to Feature Patrick Houlahan of Afterburner Inc. - BodyShop Business
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SCRS Repairer Driven Education at SEMA to Feature Patrick Houlahan of Afterburner Inc.


Last year’s SEMA Show marked the debut of the Society of Collision Repair Specialists’ (SCRS) Repair Driven Education (RDE) curriculum, which provided two days of educational offerings targeted specifically for the modern-day collision repair professional.

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"The positive response we received from our attendees, speakers and SEMA Show management regarding our RDE series were very gratifying for our group," said SCRS Chairman Aaron Clark. "We were excited to have delivered what was perceived as a tremendous program for the industry in our inaugural year, and have worked hard since to harness the lessons we learned from the event to further amplify the program and offerings for 2011."

The 2011 RDE program has expanded into all four days of the SEMA Show and will feature time slots in the afternoons, complemented by I-CAR educational offerings in the morning. In addition to the full suite of regular session courses featuring some of the most prominent and sought-after subject matter experts, SCRS has added an evening headline presentation.


"SCRS certainly is in touch with the fact that many in our membership base are overwhelmed by the pressures our industry faces today, more than ever in the past," said SCRS Executive Director Aaron Schulenburg. "Shops today are forced to make decisions on a daily basis that impact both their shop and their market; and frankly, many of them feel the fatigue of fighting for their businesses on a daily basis. We wanted to bring in a speaker who we felt could help, could relate to that environment, and who could bring tangible guidance to the shops in a way that would both engage and entertain our audience, while giving them tools and knowledge they can implement in their business as soon as they return home from the show."


On Thursday, Nov. 3 at 5:30 p.m., SCRS will introduce former U.S. Marine Corps F/A-18 Hornet Instructor and "Top Gun" graduate Pilot Patrick "Lips" Houlahan with Afterburner, Inc. The Afterburner team consists of current and former U.S. Fighter Pilots who have intimate understanding of how critical it is to execute in fast-changing and sometimes hostile environments. The high-energy, multimedia headline presentation they have prepared for SCRS is designed to help attendees use immediate business relevance to inspire repair businesses on how to achieve forward-looking mission-oriented goals.

The power of the program lies in the dynamic and powerful Flawless Execution Model, according to SCRS, because it is simple to use, yet it has lasting effects. You can’t always control the competition or predict the demands of your customers, but RDE participants will learn how to overcome these threats to maintain the flexibility they need to succeed in an uncertain environment.


Afterburner’s highly skilled speakers have trained over 1.5 million managers and executives, from renowned companies such as Verizon, GE, ExxonMobil and H&R Block, to name a few. Flawless Execution consists of the simple, scalable continuous improvement process of plan, brief, execute and debrief. This business process creates accountable actions and enables organizations to:

Plan quickly and effectively by tapping into the power of cognitive diversity. In just six steps, your team can produce detailed plans based on individual accountability and team work;
Brief to win by aligning your team to execute initiatives flawlessly through proper communication techniques;
Execute by creating an execution rhythm, which drives individual accountability; learn to identify and eliminate performance-draining Task Saturation;
Debrief your team on the outcome, creating a culture of learning that’s critical to adapting to a rapidly changing environment and producing better leadership skills.


"SCRS is proud to deliver content of this caliber through our RDE program, and believe that the message and the delivery are going to be well received by our audience," said Schulenburg. "RDE and the SEMA Show are about embracing opportunities for the betterment of your business, and we are thrilled to bring our audience of small businesses training that can inspire and motivate their advancement."

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