SCRS Targets Collision Repairers with 'Repairer Driven Education' at SEMA Show - BodyShop Business
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SCRS Targets Collision Repairers with ‘Repairer Driven Education’ at SEMA Show


For the first time, collision repairers will have an educational track dedicated to them at the SEMA Show. Repairer Driven Education (RDE), sponsored by the Society of Collision Repair Specialists (SCRS), will feature 21 seminars, many of which are being offered for the first time during RDE’s inaugural launch.

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Slated for Thursday, Nov. 4 and Friday, Nov. 5, RDE participants will be able to attend six seminars and hear a keynote from Charles A. Coonradt, author of "The Game of Work." The seminars cover a range of topics, including steering, lean principles, repairing modern vehicles, social media and the EPA 6H Rule.

Coonradt will kick off RDE at 8 a.m. Nov. 4 by explaining how employees can enjoy work as much as play with a winning organizational culture, SCRS says.


"Unless you yourself are the one pounding the metal, sanding, painting and detailing, your success and the success of the business depends on the performance of others," Coonradt says. "The classes being presented within the RDE program deal with the ‘nuts and bolts’ of the day-to-day scenarios facing the industry and the specific skill sets required in the repair of the vehicle. The concepts I will be presenting deal with motivating those who perform those operations. ‘Understanding the Game of Work’ will help a leader/owner to better absorb and, more importantly, apply the content presented in the rest of the classes."


Tentative Schedule of RDE Seminars

Thursday, November 4, 10:30 a.m.-12:30 p.m.

Social Media 101

Kristen Felder, CEO and founder of Collision Hub

Getting Ready for the Lean Transition

John Sweigart – Principle partner in The Body Shop @
Steve Trapp – Collision services development manager for DuPont Performance Coatings

Waterborne: How to Stay Afloat (Panel Discussion)

Guy Bargnes – VP sales and marketing at Painters Supply and Equipment Company

"Aluminating" the Repair Process: Hands-On Aluminum Repair

Toby Chess – AWS member and welding instructor


Thursday, November 4, 1:00 p.m.-3:00 p.m.

Repair Planning and Structural Diagnosis

Randy Profeta – Director of technical services and industry relations for CAR-O-LINER

Making Lean Work
John Sweigart – Principle partner in The Body Shop @
Steve Trapp – Collision services development manager for DuPont Performance Coatings

"Steering" — Legal and Practical Approaches to the Problem

Patrick McGuire, Esq. – Law Offices of Patrick J. McGuire, and CEO/general counsel for Gator Customs, LLC

Achieving Service Excellence

Steven Feltovich – Manager of business consulting services for Sherwin Williams Automotive Finishes

Friday, November 5, 8:00 a.m.-10:00 a.m.

Understanding OEM-Based Repairs

Timothy Morgan – Director of sales and technical operations for CELETTE Inc.


Economic Pricing Considerations for the Collision Industry in 2010
Tim Ronak – Services consultant for AkzoNobel Coatings, Inc.

Outsell, Upsell and Close

Mike Anderson – Founder of

Auto Physical Damage Industry Trends
Greg Horn – Vice president of industry relations for Mitchell International

Friday, November 5, 10:30 a.m.-12:30 p.m.

When to Rivet, Weld, Braze or Bond New Exotic Metals

Dave Gruskos – President of Reliable Automotive Equipment, Inc.

Estimating Solutions for Profit

Steven Feltovich – Manager of business consulting services for Sherwin Williams Automotive Finishes

Why Quirky Customers Are Your Most Valuable Resources

John Webb – Senior vice president of marketing and new business for CSI Complete
Dave Merrell – Vice president of strategic initiatives for CSI Complete

Contracts: Terms and Ties That Bind

Erica Eversman, J.D. – Chief counsel for Vehicle Information Services, Inc.


Friday, November 5, 1:00 p.m.-3:00 p.m.

Successful Body Shop Management for the 21st Century

Frank Terlep – CEO of Summit Software and Mobile Solutions, Inc.

Wage & Hour Compliance – What You Don’t Know Could Bankrupt You

Cory J. King – Partner at Fine, Boggs & Perkins LLP

Positioning Yourself in the Collision Repair Industry
Mike Anderson – Founder of

Mandatory Body Shop Compliance with the New EPA Rule

Colette Bruce – Owner of Team Safety, LLC

The cost to register for RDE before Oct. 17 is $225; registration is $275 after Oct. 17.


Along with RDE, several industry meetings will be held in conjunction with the SEMA show:

Tuesday, Nov. 2
3:00 p.m.-5:00 p.m. — Open SCRS Board Meeting
6:30 p.m.-9:00 p.m. — CIC Reception
Wednesday, Nov. 3
8:00 a.m.-5:30 p.m. — Collision Industry Conference
11:30 a.m.-1:30 p.m. — Industry Achievement Luncheon

SCRS Chairman Barry Dorn says the SEMA Show is the ideal place for collision repairers to network and learn more about the industry and how to run successful businesses.

"In today’s market, it is increasingly more difficult for repairers to operate with diminishing margins and increased pressure," Dorn says. "As a business owner, I am really excited about exploring what other revenue sources may exist that I can plug in to my existing business. I have the building and I have the staff; if there is another business opportunity that caters to my customer base, and only requires investment in some inventory and additional training, I want to know more about it. The SEMA Show is certainly the perfect venue to learn more, and such a logical place for our industry to meet.”

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