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Get Your Message Heard: Executing an Effective Marketing Plan

Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.

Who’s the Expert?

We’re the collision repair experts yet we allow insurers to dictate how repairs are done and let them pay us a mere pittance for it. The potential result is my biggest fear: an industry full of unqualified technicians

By the Numbers: The Numbers Don’t Lie

Ever hear of the saying, “The numbers don’t lie?” For the most part, it’s true. A simple example is the win-loss record of a sports team. A coach can talk all he wants about how much effort his team has been putting forth all season and how each game could have gone either way, but

A Journey, Not a Destination

Lean is about a process of continually ‘getting it’ because you never stop trying to get there. But you must begin with understanding where you’re going and why you’re going there.

MLOs on the Grow

New research suggests that consolidation will continue and multiple-location collision repair operators will continue to gain favor as insurers push DRP performance.

Enough is Enough

Progressive allegedly steering customers from shop.

Achieving Consistent Volume

“With 21 DRPs, we still see peaks and valleys. What’s the best approach to having a consistent flow of work?”

DRPs, Here We Come?

Having systems in place is key to being able to offer guaranteed delivery dates. And that could be our key to making a DRP relationship a profitable one. Part 8 of a series.

Stand Out from the Competition – Gates Auto Body

Gates Auto Body believes that standard operating practices allow companies to do what their competition doesn’t – turn their employees into top performers and maximize results.

Do Something

“We’re losing our collective asses at the front door because we’ve quietly accepted our current situation as being beyond our control,” says a Mississippi shop owner, summing up perfectly the state of the industry and the mentality of many in it. His point? Doing something is always better than doing nothing. Take the recent change