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Do People Actually Search By OEM Certification?

Shocker: If you’re certified or part of any OEM network, no one is searching for shops that are certified on Google. That said, you should still be promoting your certifications on your website.

Strategies for Engaging with Your Customers Online

If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.

“Alexa, Siri…Find a Body Shop!”

Need or want something? Just call out to Alexa, Google or Siri and ask for it: “Alexa, find a body shop.” That’s voice search…and it’s the next big thing.

Using Twitter to Gain New Customers for your Auto Body Shop

Twitter requires the most work of any social media platform if you really want to do it right, but now you can enter the Twitter Zone and tweet directly to people who need your services. How?

Scamming for Dollars: Domain Name Registration Ploys

How do you know what to do when notices about needing to renew your website domain come in? Know the facts. Where is your domain actually registered? If you don’t know, you need to find out.

Demonstrate a Commitment to Safety in Your Auto Body Shop

As a business, you may think you do a good job of demonstrating sound practices and deliberate attention to safety. But do your employees have that sense when they walk into the shop or leave for the day?

What Facebook’s Data Breach Means for Collision Repair Shops

Facebook isn’t going anywhere. Some people have closed their Facebook accounts, but it’s a drop in the bucket when you consider more than 2 billion people use it.

Certified Collision Group Partners with Body Shop Nation

The partnership with BSN now allows CCG to provide SEO to its hundreds of affiliate locations over 30 states, including CCG-sponsored, highly optimized web pages that are focused on OEM certifications.

Pitfalls of Third-Party Review Sites (and What to Do About Them)

The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.

Auto Body Shops Shouldn’t Buy Yelp Ads

Given the failed pilot with our Midwest MSO, my opinion hasn’t changed: Claim your free Yelp listing, brand it, fill in all the information you can and manage your reviews.