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Web Presence Management: Be Found on ‘Google My Business’

Learn how to maximize your participation in “Google My Business” and you’ll increase your chances of getting more cars to fix!

Web Presence Management: 2017 Resolutions for Your Web Presence

Here’s my annual challenge to set New Year’s resolutions for your business and tackle some important issues related to your business’s overall web presence.

Web Presence Management: Aloha! The Tale of a New Business and Their Web Presence

A brand-new auto body shop based in Hawaii shares its experience with how important it is for a business to have an effective presence online.

Web Presence Management: Facebook Rolls Out Professional Services Directories

After extensive testing, Facebook has rolled out a professional services directory as a direct attempt to take traffic away from Google and Yelp. How does this affect your business?

Web Presence Management: The World Wide Web Turns 25

Today, according to the National Telecommunications & Information Administration, 75 percent of Americans go online, and 20 percent use only mobile technology to do so, and that’s doubled since 2013.

Web Presence Management: Online Reviews Matter… Only If You Care

Online reviews left by your customers and others have far more importance to you than you may think.

Web Presence Management: Email and Internet Security

A crash course on email and Internet security basics.

Web Presence Management: Selling Web Design from a Taco Truck

Once again, it’s time to urge you to avoid the dirty tricks and scams some web developers practice routinely.

Web Presence Management: Cheaters Never Prosper

If cheaters don’t prosper, how come spam is so popular as a means to scam people out of their hard-earned dollars?

Web Presence Management: The 8 Biggest Mistakes Collision Repair Shops Make Online

We at Optima Automotive have come across many online missteps by collision repair businesses, mistakes they often don’t even realize they’ve made or are actively making.