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GFS to Hold Virtual Auto Refinish Summit Oct. 26-30

The event will offer body shop owners, operators and technicians the opportunity to network and learn about the industry in new ways from the comfort of their own homes.

FinishMaster Announces Winners of Hood Master Challenge

The contest aimed to shine a spotlight on the talented individuals working in paint booths every day.

CARSTAR Celebrates 30 Recycled Rides for Veterans

In its 30th anniversary year, CARSTAR is proud to celebrate the 30 vehicles it has donated to veterans as part of its partnership with the National Auto Body Council (NABC) Recycled Rides program.

BASF to Feature Talent, Tools and Tradition at SEMA

BASF announced that they will be showcasing the latest builds from some of the industry’s most talented icons, along with solutions for businesses that go well beyond paint, at booth no. 20353 at the 2019 SEMA Show in the Racing and Performance area of Central Hall.

PPG to Unleash Creativity at SEMA Show

PPG announced that its booth at this year’s SEMA Show will feature custom lowrider vehicles, distinctive artwork pieces, advanced automotive refinish products and celebrity meet-and-greet sessions.

The Best Marketing Ideas EVER for Your Body Shop

These are the best essential marketing components, the categories that you as a business owner have to cover. No excuses!

The Essential Craftsman

I’ve been a car guy forever. I drew cartoon Bucket T’s with flat-head V-8s, velocity stacks, headers and flames on my grade school notebooks.

Body Shop Customers: The Importance of Getting Accurate and Complete Info

Obtaining accurate and complete information at the beginning of the relationship with your customer can be beneficial.

Strategies for Engaging with Your Customers Online

If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.

PPG Announces 2019 Show Truck Tour Schedule

The bold red, white and blue PPG tractor-trailer rig – a rolling exhibit of premium PPG products – will kick off its cross-country trip on March 8 at the 9th annual Goodguys Spring Lone Star Nationals at the Texas Motor Speedway in Fort Worth.