The Specialty Equipment Market Association (SEMA) announced that it has named Warren Kosikov vice president of sales, with responsibilities for leading the sales team and guiding the day-to-day sales strategy for both the SEMA and PRI Shows, SEMA News and Performance Racing Industry magazines and related media content. Kosikov, who joined SEMA in 2014, has more than 30 years of industry experience.

“Warren has tremendous industry knowledge, experience and expertise – he’s a valuable asset to the association and the industry,” said Chris Kersting, president and CEO of SEMA. “We’re pleased to have him expand his role and help our members and customers accomplish their goals through the association’s events and services.”

Prior to joining SEMA, Kosikov held a variety of executive sales management positions for Source Interlink Media, Buckaroo Communications and Petersen Publishing. His most recent role at SEMA included serving as the key contact for automakers, where he worked with OEMs on SEMA Show participation and activation along with Measuring Sessions, the Technology Transfer Program and project vehicles.

“I’ve been fortunate in my career to have worked for some of the industry’s top publications and events,” said Kosikov. “I’m excited to further my journey with SEMA. The association offers a number of valuable resources to help companies grow and succeed, and I look forward to working with an amazing team to deliver benefits to our members and stakeholders.”

Kosikov works out of SEMA’s headquarters in Diamond Bar, Calif., and can be reached at [email protected].