The SEMA Show has announced that it will hold an Exhibitor Summit, a conference designed to help exhibitors improve performance at the upcoming event.
Taking place in Las Vegas on April 15-17 – seven months prior to the actual SEMA Show – the Exhibitor Summit is an ideal place for new and established exhibitors to learn how to maximize the return on their investment.
“The Summit is the best place for our team to connect with exhibitors and explain the many programs and services available to them,” said Peter MacGillivray, SEMA VP of events and communications. “During the Summit, there are no distractions or interruptions. We’re able to spend quality time and give exhibitors a really clear understanding of the different resources that are available to them."
MacGillivray notes that a key aspect of the Exhibitor Summit is that workshops and individual meetings are conducted by SEMA staff and show organizers. “It’s important to us that exhibitors know who to contact, and that their contact is someone who knows and understands our show,” he continued. “Since the Exhibitor Summit takes place seven months before the actual event, we’re able to build on the relationships as they execute their plans for the show. We want to build on the momentum from the summit and work with them along the way.”
Topics addressed during the Summit include cost-effective ways to set up a booth, resources available to target buyers, value-added programs and more. Participants may partake in one-on-one sessions with show experts and can tour the convention center.
To make it easy and affordable for manufacturers to attend the Summit, SEMA and its hotel partners offer a limited number of hotel rooms at no cost to participants. All meals are included as well. Participants are responsible for travel to and from Las Vegas and incidental hotel charges (phone, room service, etc.). Certain conditions do apply.
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