SEMA to Recognize Automotive Influencer of the Year

SEMA to Recognize Automotive Influencer of the Year

The new SEMA Automotive Influencer of the Year award will honor an influencer who has built an engaged audience and uses his or her platform to positively impact car enthusiasts of all ages.

The Specialty Equipment Market Association (SEMA) has announced a new program that recognizes content creators and social media influencers who have significantly impacted the automotive industry and car culture. The new SEMA Automotive Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and uses his or her platform to positively impact car enthusiasts of all ages.

The new SEMA Automotive Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet.

The award is a result of the rise and impact of content creators and social media influencers on the industry. Finalists for the award will be selected based on their presence and influence across social media channels, including YouTube, Instagram, Facebook and TikTok, and will be recognized for the first time at the SEMA Industry Awards Banquet.

“So many automotive influencers have built up a tremendous voice to help promote, shape and protect the automotive industry,” said James Lawrence, chairman of SEMA. “Each of them has the ability to share their stories and connect with their fans in a unique and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognized them for their contributions.”

Fueled by the SEMA Show’s energy and passion, hundreds of influencers head to Las Vegas each year during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings and attend industry gatherings while sharing their experiences for the world to see.

Five finalists for the Automotive Influencer of the Year award will be announced in September and then honored on-stage at the 2022 SEMA Show Industry Awards Banquet in November. As part of the banquet’s celebratory recognition and in front of the industry’s most involved influential leaders, videos will play to highlight each finalists’ positive impact and pay tribute to their unwavering passion for the automotive culture before a final winner is revealed.

“Automotive influencers embody the passion that makes being a car person so special,” said Lawrence. “The content they create is a great representation of what car culture is all about.”

Finalists and the winner will be based on their creativity of original, entertaining and informative automotive media content. Qualifications also include a loyal and substantial following of passionate and engaged automotive enthusiasts and having used a social media platform to promote positive automotive content that has benefited the automotive aftermarket and culture.

To submit a recommendation or for more information on the award, click here.

You May Also Like

Auto Care Association Applauds FTC, DOJ Comments on Right to Repair

The comments were in support of the renewal and expansion of exemptions facilitating consumers’ and businesses’ right to repair their own products.

The Auto Care Association is applauding recent comments the FTC and DOJ made supporting renewal and expansion of exemptions facilitating consumers’ and businesses’ right to repair their own products.

"Auto Care Association supports the Joint Comment of the DOJ and the FTC encouraging the Librarian of Congress to renew and expand repair-related exemptions that would promote competition in markets for replacement parts, repair and maintenance services, as well as facilitate competition in markets for repairable products," said Bill Hanvey, president and CEO, Auto Care Association. "In particular, on behalf of the entire automotive aftermarket, Auto Care Association agrees with the DOJ and the FTC that the Class 7 exemption to allow vehicle owners and repair facilities greater access to vehicle diagnostic and telematics data for monitoring purposes is critically important to lower the cost of repairs, improve access to repair services, and minimize costly and inconvenient delays." 

Auto Care Association Launches REPAIR Act Video Campaign

In the new campaign, shop owners from across the U.S. share their stories on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles.

AASP/NJ Mourns Loss of Board Member Sam Mikhail

Mikhail was an AASP/NJ Hall of Famer and served on the AASP/NJ board for decades.

SCRS Announces Podium as Newest Corporate Member

Podium provide solutions that allow collision repair centers to capitalize on messaging, customer feedback, online reviews, selling products and requesting payments.

WIN Announces 2024 Most Influential Women Award Recipients

The Most Influential Women awards honor women whose career achievements have enhanced the collision repair industry.

Other Posts

SCRS Announces Opti-Coat as Newest Corporate Member

SCRS has welcomed Opti-Coat, an industry leader in ceramic coatings and car care products, as their newest corporate member.

Auto Care Association Certified as Great Place to Work

This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees.

GCIA to Hold Meeting on Streamlining Operations

The March 19 meeting will feature Lee Rush, manager of Business Consulting Services for Sherwin-Williams.

Auto Care Association Names New Content Director

The Auto Care Association has announced the addition of Jacki Lutz as director of content to its award-winning communications team.