SEPTEMBER COVER STORY: Crash and Spurn - BodyShop Business

SEPTEMBER COVER STORY: Crash and Spurn

Auto repairs rank among the highest incidences of consumer complaints in nearly every state. How can this be if insurers that perform post-repair inspections are doing those inspections well?

e company suffers from a lack of brand awareness. 

“People just don’t say ‘I have GMAC’ with the same enthusiasm or zeal that they say, ‘I’m with State Farm’, or, ‘I’m with Allstate.’ Still, I’m willing to bet if the company means business about listening to consumers, pays for complete repairs and backs it up with legitimate post-repair inspection, shops can enthusiastically recommend it to their customers and help turn things around. That’s a marketing maneuver that even the largest insurers’ budgets can’t buy.”

Writer David Williams produced award-winning show cars and high-quality collision repairs from his Ohio-based shop, Precision Collision, from 1977-1999. Williams was the first WreckCheck licensee to operate in a mobile capacity, primarily assisting attorneys in the states of Ohio, Kentucky and West Virginia. Learn more about Williams and his work at www.SafeCollisionRepairs.com.making choices for the consumerA poor repair at a DRP shop resulted in water leaking into the trunk of this car, which resulted in...this. Would an insurer’s post-repair inspection have caught this potential problem? I say no.

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