SEPTEMBER COVER STORY: Crash and Spurn

e company suffers from a lack of brand awareness. 

“People just don’t say ‘I have GMAC’ with the same enthusiasm or zeal that they say, ‘I’m with State Farm’, or, ‘I’m with Allstate.’ Still, I’m willing to bet if the company means business about listening to consumers, pays for complete repairs and backs it up with legitimate post-repair inspection, shops can enthusiastically recommend it to their customers and help turn things around. That’s a marketing maneuver that even the largest insurers’ budgets can’t buy.”

Writer David Williams produced award-winning show cars and high-quality collision repairs from his Ohio-based shop, Precision Collision, from 1977-1999. Williams was the first WreckCheck licensee to operate in a mobile capacity, primarily assisting attorneys in the states of Ohio, Kentucky and West Virginia. Learn more about Williams and his work at www.SafeCollisionRepairs.com.