Service King, Charlie 1 Horse Sponsor NASCAR Tripleheader

Service King and Charlie 1 Horse Sign Sponsor Agreements for NASCAR Tripleheader

Service King Qualifying Days will feature Sprint Cup and Camping World Truck Series qualifying Nov. 6th, and XFINITY Series qualifying Nov. 7th.

service-king-raceTexas Motor Speedway announced the addition of Service King Collision Repair Centers and Charlie 1 Horse to its family of sponsors with both signing entitlement deals for the AAA Texas 500 NASCAR tripleheader weekend scheduled for Nov. 5-8.

Service King Collision Repair Centers, the Richardson, Texas-based company that operates 253 locations across 23 states, will serve as the event’s qualifying day sponsor for the NASCAR Sprint Cup, XFINITY and Camping World Truck Series. Service King Qualifying Days will feature Sprint Cup and Camping World Truck Series qualifying Nov. 6th, and XFINITY Series qualifying Nov. 7th.

“Service King’s roots run deep in the Dallas-Fort Worth area and because of that our teammates are thrilled to partner with Texas Motor Speedway,” Service King Collision Repair Centers CEO Chris Abraham said. “NASCAR and Texas Motor Speedway are home to some of the most loyal fans in sports. It’s our hope that Service King Qualifying Days set the tone for a thrilling and memorable weekend of racing.”

Charlie 1 Horse, the Garland, Texas-based manufacturer of the iconic cowboy hat awarded to the winning driver at Texas Motor Speedway, will culminate the race weekend excitement with the Charlie 1 Horse Running Rouge Post-Race Show featuring Roger Creager. The concert, free to all AAA Texas 500 ticketholders, will take place on the front-stretch infield, approximately 30 minutes following the conclusion of the race.

“With roots deep in NASCAR history, we are proud to join Texas Motor Speedway as a sponsor,” Charlie 1 Horse Director of Product Development Kaci Riggs said. “Charlie 1 Horse hats are almost as legendary as the man who wears them: Richard Petty. The King has always sported an unmistakable style with his custom Charlie 1 Horse hat. Recognized by the horseshoe fire brand on the front, Charlie 1 Horse is worn by folks who genuinely want to express their own personal style day in and day out.”

Creager, a native of Corpus Christi, has been playing some of Texas country music fans’ favorite songs since bursting onto the scene in 1998. His list of hits includes “Long Way to Mexico,” “The Everclear Song,” “Fun All Wrong,” “Things Look Good Around Here” and “I’m From the Beer Joint.” Creager is set to release his new album this month entitled Gulf Coast Time that includes the single “If You Had to Choose.”

The Charlie 1 Horse Running Rouge Post-Race Show, featuring Roger Creager, will be the second of two free concerts for fans attending the AAA Texas 500. Sammy Hagar and The Circle featuring Michael Anthony, Jason Bonham and Vic Johnson, will perform during the Loud and Proud Pre-Race Show fueled by American Ethanol.

The AAA Texas 500 is the eighth race of the 10-event Chase for the NASCAR Sprint Cup and second of three races in the pivotal Eliminator 8 segment of the Chase. The AAA Texas 500 is the feature race of a NASCAR tripleheader weekend that also includes the Camping World Truck Series WinStar World Casino and Resort 350 on Nov. 6th, and XFINITY Series O’Reilly Auto Parts Challenge on Nov. 7th.

Tickets are available by visiting or by calling the Texas Motor Speedway ticket office at (817) 215-8500.

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