Service King Collision Repair Centers, as part of the organization’s ongoing localized digital marketing strategy, has announced the launch of a targeted billboard campaign across the Chicago market capitalizing on the Chicago Cubs’ historic World Series run.
The campaign features two messages, “Pennants Aren’t Won by Accident” and “Some Things Wait 108 Years to Get Fixed,” both accompanied by the popular #FlyTheW hashtag. The boards aim to celebrate the team’s milestone postseason run as the Cubs look to capture their first World Series Championship since 1908.
Through leveraging the unique opportunity provided by digital mediums, Service King continues to deliberately insert its own brand into real-time events and trends. Earlier this year, the company conceptualized and launched a similar campaign leveraging the Pokemon Go craze with a national rollout of its message: “Don’t Catch and Drive.”
Service King’s current Chicago campaign can be seen on eight digital billboards across the market. The company operates more than 35 local repair centers in the area.
With 304 repair centers in 23 states across the U.S., Service King is one of the largest providers of collision repair service in the country. The organization is celebrating its 40th Anniversary in 2016, and first entered the Chicago market in 2014. For more information, visit www.ServiceKing.com.