Sherwin-Williams Automotive Finishes will be holding its second A-Plus University educational event for 2008 in Washington, D.C. on July 16 and 17.
"The Winning the Keys" event will present three classes: "Estimate Solutions for Profit," "Achieving Service Excellence" and "Road to Sales Success."
"Estimate Solutions for Profit" will focus on the skills necessary to write and negotiate more profitable estimates. Attendees will learn to write a more complete estimate and effectively negotiate an agreed price.
"Achieving Service Excellence" will emphasize the value that customer loyalty has on shop business and present reliable processes for interacting with customers and service recovery skills for angry or upset customers.
"Road to Sales Success" will focus on increasing sales potential. Attendees will learn to improve the effectiveness of sales techniques during the estimate process. Group discussions, exercises and role-playing will all be used to develop the skills necessary to succeed.
Class sizes are limited to 35, and deadline for enrollment is June 23, 2008. For more information, visit www.sherwin-automotive.com/vehicle_repair/aplus.cfm.
