Sherwin-Williams and 3M Team Up on NASCAR Paint Job, Prize Giveaway - BodyShop Business

Sherwin-Williams and 3M Team Up on NASCAR Paint Job, Prize Giveaway

Sherwin-Williams Automotive Finishes Corp. (SWAFC) is partnering with 3M to cover the hood, roof, trunk and body panels of the No. 16 Ford Fusion driven by Greg Biffle of Roush Fenway Racing with Sherwin-Williams paint and logos for the NASCAR Sprint Cup Series race on Sept. 28 at Kansas Speedway. The 3M Ford Fusion driven by Biffle will feature one-time new Sherwin-Williams look with special colors and identity.

“For years, some of the biggest names in racing have trusted their car finishes to Sherwin-Williams – in fact, more than 30 NASCAR teams currently use SWAFC paints, more than any other paint supplier,” said Bobby Moody, SWAFC Director of Motorsports. “We want all of our teams to know that we’re not getting into the racing business; to us it always is, and will be, about the finish. We aim to continue to help teams cross the finish line and ensure that their cars and their sponsors always look good circling the track as well.”

The paint job ties in with SWAFC’s and 3M’s summer-long “Race to Kansas City” customer loyalty contest that rewards new and increased purchase of certain 3M prep products from SWAFC branches. Prizes include racing gear, apparel, leather jackets, and VIP Race weekend packages that include travel and accommodations to the race, suite tickets, pit and paddock passes, as well as access to a special driver appearance and autograph sessions.

For more information, visit www.sherwin-automotive.com or call (800) 798-5872.

You May Also Like

Body Bangin’: Easily Find and Add Non-Included Operations

Live from the Southeast Collision Conference, Micki Woods interviews Scott Ayers on the Blueprint Optimization Tool (BOT).

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association's Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs.

Body Bangin’: Train Those Apprentices with Keith Egan of BeTag

Live from the Southeast Collision Conference, Micki Woods interviews Keith Egan of BeTag on developing your own techs to higher skilled positions.

Body Bangin’: Common Pitfalls When Buying Equipment

Live from the Southeast Collision Conference, Micki Woods interviews Kevin Lombard and Dave Caron of Lombard Equipment on the do’s and don’ts of buying equipment.

Body Bangin’: SE Conference Hot Takeaways with Blake Farley

Live from the Southeast Collision Conference, Micki Woods interviews Blake Farley of Relentless Collision, an MSO in North Carolina.

Body Bangin’: Bridging the Gap in Scan Tools with Joe Maitland

Live from the Southeast Collision Conference, Micki Woods interviews Joe Maitland of CAS on how his diagnostic scan tools bridge the gap between aftermarket and OE scan tools.

Other Posts

Body Bangin’: Stop Subletting Calibrations with Josh McFarlin

Live from the Southeast Collision Conference, Micki Woods interviews Josh McFarlin of AirPro Diagnostics on doing calibrations in-house.

Body Bangin’: The Biggest Opportunity with Frank Terlep

Live from the Southeast Collision Conference, Micki Woods interviews Frank Terlep of Opus IVS on why ADAS calibration is the biggest business opportunity the collision industry has seen in the last 20 years.

Body Bangin’: The Golden Rule Doesn’t Work with Mark Olson

Live from the Southeast Collision Conference, Micki Woods interviews Mark Olson of Vehicle Collision Experts on keys to understanding people.

Body Bangin’: Stop Estimating and Start Repair Planning

Live from the Southeast Collision Conference, Micki Woods interviews Michael Bradshaw on creating a thorough repair process.