Sherwin-Williams Announces Partnership with Richard Childress Racing at 2014 SEMA Show - BodyShop Business

Sherwin-Williams Announces Partnership with Richard Childress Racing at 2014 SEMA Show

Childress and Sherwin-Williams displayed the first of only 25 Off-Road Signature Series custom pickup trucks, the sale of which will benefit Ducks Unlimited to conserve waterfowl habitats.

Sherwin-Williams Automotive Finishes announced another partnership with Richard Childress Racing at the 2014 SEMA Show. The program was introduced by racing legend Richard Childress, where he and Sherwin-Williams displayed the first of only 25 Off-Road Signature Series custom pickup trucks.

The vehicle was built in tandem with American Luxury Coach and features a special-edition Ducks Unlimited Richard Childress Racing-inspired package. It also sports a special matte black finish and clearcoat created by Sherwin-Williams Automotive Finishes.

“We have been using Sherwin-Williams products for a long time at RCR,” said Richard Childress, chairman and CEO of Richard Childress Racing. “They provide quality paints, which have made our race cars look impressive to us and our partners. Everyone raves how great they look on the track and television.”

The limited series vehicles – just 25 of the customized, off-road trucks will be produced – feature an original GM OE-based black matte finish with Sherwin-Williams ULTRA 7000 black matte topcoat on all trim and painted accessory pieces. Demonstrating the complexity of this project, the new matte black finish requires the truck to be almost completely disassembled, painted and put back together.

All the paint is then sealed by Sherwin-Williams 727 matte clearcoat, according to Bobby Moody, Sherwin-Williams director of racing.

“Much of the same basecoat color and clearcoat products you’ll find on the special Off-Road Signature Series trucks are the same finishes we apply to the more than a dozen motorsports teams competing in the NASCAR Sprint Cup Series,” said Moody. “In addition to providing paint for the new Off-Road Signature Series vehicles, Sherwin-Williams is also the ‘The Official Automotive Paint of NASCAR.’”

American Luxury Coach (based in Florence, S.C.) is customizing the 25 trucks, from the Chevrolet Z92 line with a 6.2-liter engine. They all will feature a GM high-performance supercharger and a six-inch lift including the Ducks Unlimited package, among other customizations. In addition, for every vehicle sold, a portion of the proceeds will go to assist the wildlife conservation organization.

Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Richard Childress Racing and several of its sponsors have been longtime supporters of the organization.

“Hunting and conservation are very important to me and my family,” added Richard Childress. “Ducks Unlimited does great work, and this one-of-a-kind design is something we are very proud to be part of on this truck.”

Added “Jumpin” Joe Jebaily, American Luxury Coach president and CEO, “For the select few who can afford it and understand what they’re purchasing, this is the ultimate purchase in trucking; to say this is a limited edition at just 25 units is an understatement. That’s because it combines the best collaborative work of several great brands, and it all benefits a great charity.”

You May Also Like

Top 5 Stories of the Week

A recap of the top five stories on during the week of July 15.

Maaco Opens 16th Location in Illinois

Maaco announced that Bobby Kehagias has opened Maaco’s newest retail center located in Waukegan, Ill.

Read more here.

Crash Champions Expands in New Hampshire

Crash Champions announced it has expanded its New Hampshire footprint with the successful acquisition of Auto City Collision Center.  

PPG Recognized as Best Place to Work for Disability Inclusion

This is the third consecutive year PPG has earned this recognition from the Disability Quality Index.

NABC Donates Recycled Rides to Denver-Area Military Families

The NABC, GEICO, Allstate and Crash Champions recently donated refurbished vehicles to two military families in the Colorado State Capitol.

Tesla Model Y Secures Position as World’s Best-Selling Car in 2023

Sales of the Tesla Model Y totaled 1.22 million units globally, up by 64% from 2022.

Car ADAS Announces First Licensee in Las Vegas

Owners Tanner Scott, Cam Scott and Aja Domingo are proud to unveil their first calibration center addressing the increasing demand for ADAS in the region.

Other Posts
I-CAR Announces 2024 Board of Directors Election Results

Four members have been elected to join I-CAR’s board of directors.

Purnell Body Shop Joins CSN Collision

CSN Collision has announced the addition of Purnell Body Shop of Elkton, Md., to its network.

Repairify, NAPA Launch asTech Mechanical

The new device enables repair shops to connect directly to OE tools operated by certified technicians.

Professionals Auto Body Announces FCA Certification

Professionals Auto Body of Duncansville, Pa., announced that is has achieved FCA certification, which includes Chrysler, Dodge, Fiat, Jeep and Ram.