News: Consolidator Report
Sherwin-Williams Automotive Finishes announced that its
A-Plus Network members will be among the first collision repair facilities to
join the Collision Guard online safe driving community.
Collisionguard.com posts collision repair facility
profiles and provides monthly e-coupons to members, thus creating consumer
traffic at its affiliated body shops while spreading the word about safe
Collision Guard is a fast-growing safe-driving campaign
started by several auto body shop owners in Utah. This online community
combines automotive deals, videos and research to help
make safe driving easy, fun and rewarding. Along the way, its creators say
they’re building a powerful network of automotive businesses committed to
making the nation’s roads a little safer.
"Collision Guard is a free, membership-based online
safe driving community that helps its members stay safe and save money by
creatively and effectively engaging them in driving-safety information, and
providing exclusive access to vehicle-related discounts," said Troy
Neuerburg, manager of marketing business services at Sherwin-Williams
Automotive Finishes. "Having our A-Plus network shops associated with a
positive entity like Collision Guard is a great, low-cost value-added
opportunity that supports safe driving, builds member loyalty, and
subsequently, can increase their business opportunities along the way."
Each month, Collision Guard sends a customized e-mail to
all its members highlighting stories, safety videos, driving data and tips.
A-Plus Network shops can sign up, add their profile and post a coupon. Then, the
shop’s profile is visible to Collision Guard members in their local zip code
and surrounding areas. Information
can be changed or updated any time, and the site provides social media
materials to all shop members’ blogs, Facebook pages and/or websites.