NASCAR and Sherwin-Williams Automotive Finishes have announced that effective Jan. 1, 2014, Sherwin-Williams will become the official automotive paint of NASCAR. The announcement was made by Adam Chafe, vice president marketing, and Greg Biffle, 15-time NASCAR Sprint Cup winning driver, at Sherwin-Williams’ SEMA Show booth on Wednesday, Nov. 6.
In addition, a custom-painted 1950 Buick Superwagon, owned by motorsports champion Scott Pruett, was unveiled to accompany the announcement. The vehicle was fabricated by Roseville Rod and Custom in Roseville, Calif., and features a “Mocha Pearl” finish from Sherwin-Williams’ Planet Color Berrett-Jackson Collector Color Series. Biffle and Pruett were both on-hand to sign autographs and greet fans after the announcement was made.
“Since 2000, some of the biggest names in racing have trusted their race car finishes to Sherwin-Williams. We’re extremely excited and honored to become the official automotive paint of NASCAR. In fact, more than a dozen NASCAR teams currently use Sherwin-Williams Automotive Finishes,” said Chafe. “We aim to help teams cross the finish line and ensure that their cars and sponsors always look good on the track; that also holds true with every repair and repaint our customers provide.”
Added Jim O’Connell, NASCAR chief sales officer, “This company and its automotive finishes division have a rich history in NASCAR and understand how to utilize our sport to drive its business. Sherwin-Williams Automotive Finishes has been a longtime motorsports supplier as well as one of the category leaders in its own industry, and we’re proud to add to our family of Official NASCAR partners.”
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