Sherwin-Williams Automotive Finishes Offering New A-Plus University Workshop - BodyShop Business

Sherwin-Williams Automotive Finishes Offering New A-Plus University Workshop

"Winning the Keys" Estimating and Profitability Workshop to be held June 16-17 in Napa, Calif.

Sherwin-Williams Automotive Finishes announced it will hold its first A-Plus University “Winning the Keys” Estimating and Profitability Workshop at the AVIA Napa Hotel in Napa, Calif. on June 16 and 17.

“Winning the Keys” is a profitability workshop designed specifically to increase business at the front end of the body shop and focuses on three critical profit areas of importance to a successful collision facility: customer service, selling skills and estimating.

This workshop has been specifically designed for collision repair facility owners, managers, estimators and customer service representatives who are interested in improving their closing ratio, while creating loyal customers. Attendees will learn to use proven sales techniques that have been custom-tailored to the collision repair industry and designed to improve the effectiveness of their selling skills during the estimating process, Sherwin-Williams says. The workshop also provides each attendee with detailed information and the tools necessary to write and negotiate more profitable estimates.

The “Winning the Keys” course has been built by leading collision repair industry professionals and will also provide attendees with the opportunity to share best practices with their industry peers over the two-day period. Breakfast and lunch will be provided each day with a group dinner scheduled for the first evening. Course curriculum includes the following:

• Achieving Service Excellence

• The Road to Sales Success

• Estimating Solutions for Profit

“We’re very excited about this A-Plus University offering,” said Brandon Devis, A-Plus Network program manager for Sherwin-Williams Automotive Finishes. “We see the ‘Winning the Keys’ curriculum as a natural extension to the other business-building training sessions we provide at our A-Plus University EcoLean Collision Services workshops.”


More information:

Register for the A-Plus University “Winning the Keys” workshop.

For more information on the A-Plus Network, contact Network Program Manager Brandon Devis at (216) 332-8580.

You May Also Like

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Kevin Wolfe, owner of Leaders Way and former mechanical shop owner, on how he became the shop everyone wanted to work at. Wolfe also points out that 73% of work professionals today are disengaged — an all-time high — and discusses why that is and how we can fix that.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Other Posts

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.