Sherwin-Williams Highlighting Lean, Giving Away Grills at NACE - BodyShop Business

Sherwin-Williams Highlighting Lean, Giving Away Grills at NACE

Visitors to Sherwin-Williams Automotive Finishes Corp.’s (SWAFC) booth at the upcoming International Autobody Congress & Exposition (NACE) will learn about improving productivity with the company’s HP Process with Air-Dry Technology.

SWAFC says the HP Process stands for higher productivity, higher performance and higher profits. The proprietary air-dry technology removes the need for baking and achieves a fast cure time at ambient (70-75°F) room temperatures, allowing for same-day repairs. Its HPC15 Clearcoat can achieve a 15-minute cure that can then be sanded polished.

To emphasize its “Fire Up for NACE” campaign at this year’s exposition, all visitors to the SWAFC booth N3791 will receive the opportunity to take home one of three Weber Summit grills (each approx. a $1,500 value).

“We decided to have some fun with our traffic-building activities at NACE this year and emphasize using natural gas for your backyard grill instead of your spray booth, thanks to the HP Process,” said Brian Shenk, SWAFC director of Marketing Services. “This is a great way to emphasize our new, lean production system that benefits the environment by reducing a shop’s carbon footprint and also impacts the bottom line by lowering energy costs and helping paint more cars, faster.”

In addition to seeing one of the actual, oversized grills in the booth, visitors will also tour the space that has been designed to be an almost exact replica of one of SWAFC’s 200 automotive sales and service branches.

Products available at SWAFC stores include sandpapers, body fillers, spray guns, tapes and safety equipment from a number of SWAFC’s associated product providers who will be on-hand at NACE for consultation and demonstrations.

For more information about SWAFC, its products and services, visit or call (800) 798-5872. Or visit the SWAFC booth at NACE, N3791.

More Sherwin-Williams news:

Sherwin-Williams Hosts Toyota Workshop Efficiency Training at Joe Gibbs Racing

Sherwin-Williams to Bring ‘Full Branch Experience’ to NACE

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