Sherwin-Williams Holding 'Winning the Keys' Workshop in Atlanta - BodyShop Business
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Sherwin-Williams Holding ‘Winning the Keys’ Workshop in Atlanta

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Sherwin-Williams Automotive Finishes will hold its first 2011 A-Plus University “Winning the Keys” Estimating and Profitability Workshop on May 4-5, at the Marriott Gateway Airport Hotel, in Atlanta.

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Designed to meet the challenges collision repair facilities face in today’s economic climate, participants in the workshop will learn how to close more sales and increase business at the front end of the body shop, according to Sherwin-Williams. The program is targeted at collision repair facility owners, managers, estimators and customer service representatives who are interested in improving their closing ratios and creating loyal customers.

Built by leading collision repair industry professionals, Sherwin-Williams says “Winning the Keys” focuses on three critical profit areas of importance to a successful collision facility: customer service, selling skills and estimating.

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“With these concepts in mind, attendees will learn how to implement proven sales techniques that have been custom-tailored to the collision repair industry and designed to improve the effectiveness of their selling skills during the estimating process,” says Troy Neuerburg, marketing business services manager for Sherwin-Williams Automotive Finishes. “Each attendee will leave the workshop with the detailed information and tools necessary to immediately write and negotiate more profitable estimates.”

The workshop also provides attendees the opportunity to share best practices with their industry peers throughout the two-day learning session. Breakfast and lunch will be provided each day, with a group dinner scheduled for the first evening.

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More information:

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for the A-Plus University “Winning the Keys” workshop

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