Sherwin-Williams Automotive Finishes, the Official Automotive Paint of NASCAR, themed its 2015 SEMA Show display “In the Fast Lane”: an entire booth featuring products, services and presentations reinforcing the brand’s dedication to helping shops produce zero-day repairs, reduced cycle times and increased profitability. To kick off these events, the brand held a press conference that featured the following:
- SEMA attendees witnessed a live in-booth demonstration of its new FormulaExpress 2.0 Color Formula Retrieval System. This is a user-friendly, Web-based system designed to make color retrieval faster and more manageable for refinish technicians. From simple search capabilities to intuitive color filtering and selection, this system helps improve cycle time, productivity and profit. In addition, the FormulaExpress 2.0 system works in conjunction with the iFEX spectro, a hand-held spectrophotometer designed for precise and consistent color measurement.
- For collision shops looking to reduce cycle time, SEMA attendees learned about Sherwin-Williams’ HP Process Refinish System with Air-Dry Technology. This patented repair process enables refinish technicians to complete one- to three-panel repairs in 50 minutes or less, producing zero-day repairs. It features air-dry primers and clearcoats that can be sanded or polished after only 15 minutes without turning on the bake cycle. At the booth, shop owners learned how using the HP Process system reduces energy costs, decreases cycle times and increases shop profitability.
- The Sherwin-Williams booth also invited all SEMA attendees to take a spin in a real stock car simulator – and try to beat the posted time of NASCAR Sprint Cup Series driver Clint Bowyer, who was on hand for the show’s festivities. The special Sherwin-Williams No. 150 car was onsite at the booth for all comers to take on and try to beat Clint’s established time. The participant who posted the fastest lap each day won four tickets for a 2016 NASCAR Sprint Cup Series race experience at a venue of their choice. In addition, Sherwin-Williams donated a sum to The NASCAR Foundation and Emporia Community Foundation in honor of each participant.
