News: Consolidator Report
Sherwin-Williams Automotive Finishes has teamed up with Barrett-Jackson Auction House to launch its Rod & Restoration Custom Color program. Designed for body shops looking to take on specialty restoration work, the new program appeals to both professionals and weekend car enthusiasts.
Made from a series of optically enhanced automotive paints containing special combinations of highly reflective additives, the 200 new Rod & Restoration custom colors feature stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminating and shimmering in their texture.
Available in either a water-based or solventborne format, all colors utilize both the Sherwin-Williams AWX Performance Plus waterborne refinish system and the Ultra 7000 solventborne refinish system. All new Rod & Restoration intermix formulas can also be found within the Sherwin-Williams FormulaExpress online color formula retrieval system.
The new Rod & Restoration custom color program is available in three separate and dynamic color categories to meet most vehicle restoration vision out there: Exact Match OE Classic, Barrett-Jackson Modified Muscle Car and Rod & Custom.
Exact Match OE Classic
The Exact Match OE Classic color series features hand-matched colors from the most popular vehicles produced from 1950 to 1980.
Barrett-Jackson Modified Muscle Car
Sherwin-Williams has again teamed with Barrett-Jackson to offer a series of finishes that provide unparalleled durability and perfectly match the rich, vibrant colors of both the older and new classics, as well as providing more clarity and brilliant appearance, according to the company. Utilizing the latest in dry-pigment technology, new Barrett-Jackson Modified Muscle car colors like Sassy Grass, LeMans Blue and Plum Crazy all stay true to the classic 1960s and 1970s muscle car era from which they were born.
Rod & Custom
This series of new basecoat/clearcoat, single-stage and even three-stage colors are easy to apply and reminiscent of both the classic muscle car colors and those chosen by some of today’s top custom builders. Available in dozens of popular intermix colors, there are a group of satin suede colors from which to choose.