Sherwin-Williams 'Winning the Keys' Workshop Slated for New Orleans - BodyShop Business
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Sherwin-Williams ‘Winning the Keys’ Workshop Slated for New Orleans


Sherwin-Williams Automotive Finishes announced it will hold its next A-Plus University "Winning the Keys" Estimating and Profitability Workshop in New Orleans on Oct. 26 and 27 at the Renaissance New Orleans Arts Hotel.

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To meet the challenges collision repair facilities face in today’s economic climate, Sherwin-Williams says it designed its ‘Winning the Keys’ workshop to increase business at the front end of the body shop. It focuses on three profit areas that are important to a successful collision facility: customer service, selling skills and estimating.

The workshop has been specifically designed for collision repair facility owners, managers, estimators and customer service representatives who are interested in improving their closing ratio and creating loyal customers. Attendees will learn to utilize sales techniques that have been custom-tailored to the collision repair industry and designed to improve the effectiveness of their selling skills during the estimating process.


The workshop also provides each attendee with detailed information and the tools necessary to write and negotiate more profitable estimates.

“Winning the Keys is a great class. I have already tripled the amount of money spent on the class in the first three days on additional charges we were not being paid for,” said Dennis Johnson, body shop manager, Freedom Super Body Shop, Chesapeake, Va.

The "Winning the Keys" course has been built by collision repair industry professionals and will offer attendees the opportunity to share best practices with their industry peers throughout the two-day learning session. Breakfast and lunch will be provided each day with a group dinner scheduled for the first evening.


Course curriculum includes the following:

• Achieving Service Excellence
• The Road to Sales Success
• Estimating Solutions for Profit

“We are very excited about this A-Plus University offering,” said Brandon Devis, A-Plus Network program manager for Sherwin-Williams Automotive Finishes. “We see the ‘Winning the Keys’ curriculum as a natural extension to the other business-building training sessions we provide at our A-Plus University EcoLean Collision Services workshops.”

More information:

To register for the A-Plus University "Winning the Keys" workshop online, go to  


For more information on the A-Plus Network, call (216) 332-8580.

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