Shop Uses Crashed Cars for DUI Awareness Campaign - BodyShop Business

Shop Uses Crashed Cars for DUI Awareness Campaign

Pennsylvania-based Keenan Auto Body, with help from industry partners, has for the seventh time displayed crashed vehicles at local high schools to drive home the message, “Don’t drink and drive.” Each crashed vehicle donated by Keenan features a banner telling the story behind the vehicle and its driver’s demise.

“We don’t candy coat the issue,” said Craig Camacho, Keenan director of marketing. “We want the kids to see the reality of what can happen when they drink and drive, and to do this, we leave the vehicles in the same condition as they were immediately after the accident. This sometimes includes ripped clothing and blood.”

The vehicles were on display at both Cardinal O’Hara and Interboro High Schools for their proms. People driving by were able to see firsthand the results of such destructive decisions made by people the same age as those who go to the high schools the vehicles were placed at.  

“If we can save just one life, it was worth it,” said Camacho, who has three children, two of which are currently driving and a teenager who will be behind the wheel in a year in a half. “You teach your children to make the right decisions, and life has a way of working in your favor. But you have no control over the bad decisions others may make, and as a parent that’s very scary.”


More information:

Keenan Auto body, Inc. owns and operates nine collision repair centers throughout Philadelphia, Delaware and Montgomery counties and in Middletown, Del.

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