SkillsUSA Ohio Encourages Businesses to Get Involved, Help the Organization Grow
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SkillsUSA Ohio Encourages Businesses to Get Involved, Help the Organization Grow

SkillsUSA is a national membership association that serves students who are preparing for careers in various skilled trades and technical and service fields, including collision repair and refinishing.


Josh Cable has 17 years of experience as a writer and editor for newspapers, B2B publications and marketing organizations. His areas of expertise include U.S. manufacturing, lean/Six Sigma and workplace safety and health.


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Jackie Walker, assistant director for SkillsUSA Ohio, talks to business leaders at the Greater Columbus Convention Center, site of the SkillsUSA Ohio State Championships.

Before he got involved with SkillsUSA, Keaton Pfeiffer “was probably one of the most shy, insecure people you would’ve met,” by his own account.

Speaking to a roomful of business leaders, educators and trade journalists April 24 at the Greater Columbus Convention Center in Columbus, Ohio, Pfeiffer appeared anything but shy as he reflected on his experience with SkillsUSA, which included serving as a national officer for the 2016-2017 school year. Pfeiffer, who now attends Ohio State University, got involved with a SkillsUSA chapter when he was a pre-engineering student at the Upper Valley Career Center in Piqua, Ohio.


“I don’t think I’d be at Ohio State if it wasn’t for being at SkillsUSA,” Pfeiffer said. “I don’t think I would’ve had the confidence to apply to as many colleges as I did. I wouldn’t have had the confidence to apply myself and get involved as much as I am at Ohio State. This past semester, I was a founding father of a chapter of a Christian fraternity. Being able to do that all results from what I’ve learned at SkillsUSA, and that’s why we’re so thankful for you and our advisors helping us get to where we are.”


SkillsUSA is a national membership association that serves students who are preparing for careers in various skilled trades and technical and service fields, including collision repair and refinishing. The organization’s mission is to empower its members “to become world-class workers, leaders and responsible American citizens,” through the development of personal, workplace and technical skills. (To learn more about the SkillsUSA Framework, visit the SkillsUSA website.)

Jackie Walker, assistant director for SkillsUSA Ohio and “a true believer that it changes lives,” told the group that “this is the most exciting time I’ve ever seen in SkillsUSA’s history.”


“We are growing,” Walker said. “We have more opportunities than we have ever had for students. We have more educational opportunities, we have more industry opportunities. Our curriculum is constantly changing.”

With more than 30,000 members, SkillsUSA Ohio is the second-largest state in the national SkillsUSA organization, based on 2017-2018 membership. Walker, though, suggested that Ohio has become the largest state this year, supplanting Massachusetts.

For this year’s SkillsUSA Ohio State Championships – held April 24-25 at the Greater Columbus Convention Center – Walker said the organization expected more than 5,000 students, parents, advisors, judges and exhibitors to be in attendance, making it the largest event in SkillsUSA Ohio’s history.

Keaton Pfeiffer, a former SkillsUSA national officer, credits SkillsUSA for helping him come out of his shell.

Against the backdrop of several thousand students plying their trades for a chance to advance to the national SkillsUSA Championships, Walker asked attendees to consider the costs of organizing the event. Noting that the facility alone cost $75,000 to rent, Walker said she’s trying to create “a culture of giving that’s never existed in the state of Ohio.”

“In the 2017-2018 fiscal year, [SkillsUSA Ohio] took in zero dollars and zero cents in monetary donations to support an organization of almost 32,000 students, to support an event that cost us just short of $400,000 in out-of-pocket costs,” she explained. “ … This conference cost the organization $360,000, and we are anticipating an income of $220,000 in registration. That is not fair to those students to pass that cost onto them, and I won’t do it.”


Walker, who has been involved with SkillsUSA since 2001 – as a volunteer up until six years ago – challenged business leaders to think about ways they can support the organization. SkillsUSA Ohio has a number of sponsorship opportunities, for example, that include monetary donations and in-kind donations of equipment, material and personnel. But she emphasized that the organization is trying to build long-term partnerships, not just find new sources of funding.

“I want to see your faces on this floor next year,” Walker said. “I want to see your businesses advertised. I want to see you at our fall conference interacting with our students. I don’t just want your check – that’s not what the organization is about.”


Eric Gearhart, a special projects consultant for SkillsUSA, noted that industry shapes the SkillsUSA curriculum. Technical committees comprised of business leaders and educators develop the SkillsUSA contests “to reflect your industry’s expectations of the skills and competencies of an entry-level worker in your industry,” Gearhart said. The SkillsUSA contests, in turn, drive the curriculum at career and technical schools.

“Our teachers look at these contests and say, ‘That’s what I need to do to prepare my students,’” he explained.

Gearhart called the SkillsUSA technical committees “probably the most direct pipeline from business to education reform that you’ll find anywhere in American education.”


“The genius of SkillsUSA from Day 1 was we decided we wanted business and industry to set our standards rather than educators,” Gearhart added. “And that’s why it’s so important that we have business and industry involved with SkillsUSA – it’s our lifeblood. We’d just be another student organization if it wasn’t for business and industry. So it’s your involvement in terms of judging contests, organizing and managing contests and providing financial support for this organization that makes the difference between good and great.”

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