Apple co-founder and gazillionaire Steve Wozniak the bearded, roly-poly, one-time “Dancin’ with the Stars” contestant sells more than just iPhones and computers…he’s also selling the services of Car West Auto Body.
Apparently, Wozniak has a penchant for denting his fleet of Toyota Priuses and is a frequent client of the Danville, Calif.-based chain of six shops, CNBC.com reports. During one of his frequent shop visits, Car West asked Wozniak to star in a commercial, and he agreed in exchange for a charitable donation.
In the corny TV spot, Wozniak who the announcer calls a “computer genius, entrepreneur and pretty good dancer” rolls into the parking lot of Stevens Creek Toyota, where he purchases his Priuses, on a Segway and proceeds to chat with a Car West employee.
“I buy all my Priuses at Stevens Creek Toyota for a great price,” Wozniak says.
“And when he dings them, at Car West Auto Body, we make them look nice,” the Car West employee whispers to the camera.
Mark Alexander of Larry Alexander ad agency, which produced the commercial, said the ad has generated a good response for Car West.
“[Car West] is having a fantastic reaction to it,” he told CNBC.com. “All their customers are coming in and saying they’ve seen it.”
CNBC.com says this isn’t Wozniak’s first turn in a commercial: In 1981, he starred in a TV spot for Datsun.
Click HERE to see the full story and to watch both of Wozniak’s commercials.
Click HERE to read about Car West Auto Body’s newest location, dubbed the “Bellagio of Body Shops.”