The latest version of the Honda Element caters to a demographic that can’t even carry a wallet but has always been man’s best friend. The Dog Friendly Element, set to debut this fall, will feature accessories meant to keep traveling pooches comfortable and safe.
Honda says the Element’s all-weather, roomy interior has already made it popular with pet owners, but the Dog Friendly model will take its pet-worthiness to a new level. The Dog Friendly accessories will include pet restraint systems, a folding ramp, cushioned pet bed, electrical fan, dog-pattern second-row seat covers, all-season “dog-bone” rubber floor mats, a spill-resistant water bowl, “Dog Friendly” exterior emblems, and a leash, collar and dog tag ready for custom engraving.
Honda Senior Product Planner James Jenkins told Reuters that Americans spend $41 billion a year on pets, and the figure is expected to increase to $52 billion in two years, leading the company to believe that the pet-pampering SUV will be well-received by dog lovers.
“Pets have become more like family, more important to households than ever before,” Jenkins added.
The Element base model sells for around $20,000, and Honda has not yet priced the Dog Friendly model.
Click HERE for more information and to see photos of the pet-friendly features.