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Approximately 40,812 vehicle sales for January 2015 represents a 24 percent increase over January 2014.
Subaru of America, Inc. has reported 40,812 vehicle sales for January 2015, a 24 percent increase over January 2014. These results continue the company’s sales momentum from 2014, where Subaru achieved six consecutive years of record sales and exceeded 500,000 annual sales – a first in company history.
January marked the 11th consecutive month of 40,000-plus vehicle sales for the company. Forester, WRX/STI, Legacy, Outback and XV Crosstrek sales were notably strong as each model line achieved its best January ever. WRX/STI and Legacy sales for January 2015 increased 59 and 41 percent respectively over January 2014. The XV Crosstrek small CUV also added 6,513 sales to the month’s total.
All seven 2015 Subaru models recently earned safety awards from the Insurance Institute for Highway Safety (IIHS) – two with Top Safety Pick and five with Top Safety Pick+ including the Forester, Legacy, Outback, Impreza and XV Crosstrek, when equipped with optional EyeSight Driver Assist Technology. In January, Subaru also earned Kelley Blue Book’s 2015 Best Resale Value Brand Award and three vehicle segment awards – Compact Car Category: 2015 Subaru Impreza; Sporty Compact Car Category: 2015 Subaru WRX; and Mid-Size Car Category: 2015 Subaru Legacy.
“We are off to a strong start to 2015 by having the best January sales in our franchise’s history, and we expect strong demand to continue throughout the year,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are excited to see strong sales across our entire model line, as well as achieve the sale of our seven millionth vehicle.”
Jeff Walters, senior vice president of sales, added, “Subaru continues to receive outstanding accolades from the Insurance Institute for Highway Safety and the automotive press for our products. These favorable reviews are increasing the positive image and awareness of our products among the American buying public and help drive the demand we are seeing in our retail stores.”