Survey Looks at Baby Boomer Vehicle Technology Preferences

Survey Looks at Baby Boomer Vehicle Technology Preferences

The survey revealed that 76 percent of drivers 50 and older who plan to buy a new car will seek out high-tech safety features.

Property Casualty 360 released findings from a recent survey by the Hartford Financial Services Group and the AgeLab at the Massachusetts Institute of Technology that examines the vehicle technology preferences of drivers age 50 and up.

The survey, titled “Looking Forward: Vehicle Technology Preferences Among Mature Drivers,” revealed that 76 percent of drivers 50 and older who plan to buy a new car will seek out high-tech safety features. However, only 32 percent of drivers 50 and older who bought a car in the past year sought out these vehicle technologies.

Click here to read the full story and findings.

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