Automotive Industry Ranks Second in Brand Intimacy Report
In MBLM’s “Brand Intimacy 2018 Report,” the auto industry ranks second behind media and entertainment, “highlighting the trend toward escapism, relaxation and distraction,” according to MBLM.
Fiat Chrysler Automobiles to Join BMW Group, Intel and Mobileye in Developing Autonomous Driving Platform
The development partners intend to leverage each other’s individual strengths, capabilities and resources to enhance the platform’s technology, increase development efficiency and reduce time to market.
GM, Toyota Among Investors in Silicon Valley Telematics Startup
The startup, Palo Alto, Calif.-based Nauto, has developed an aftermarket data-capture device that detects collisions, monitors risky driving maneuvers and tracks driving behavior in real time.
Expect 100 New Hybrid Electric Vehicle Models by 2021, Frost & Sullivan Says
The consulting firm’s report, “Global Plug-in Hybrid Electric Vehicle Market, Forecast to 2025,” estimates that the global PHEV market will reach about 3.7 million units by 2025.
Car Brands Form ‘Powerful Bonds’ with Consumers, Marketing Agency Says
When it comes to “brand intimacy,” nobody does it better than the automotive industry. The auto industry ranked No. 1 in a new report by MBLM.
Delphi to Join BMW, Intel, Mobileye in Effort to Develop Autonomous Driving Platform
The four partners intend to jointly deploy a cooperation model to deliver and scale the developed solutions to the broader OEM automotive industry and potentially other industries.
BMW, Intel and Mobileye Team Up to Bring Fully Autonomous Driving to Streets by 2021
BMW Group, Intel and Mobileye are convinced that automated driving technologies will make travel safer and easier.
BMW Says It’s Capable of Building the ‘Most Intelligent Car’
BMW is planning on ramping up its hiring so that half of its research and development team is made up of software engineers. They will be tasked with building artificial intelligence, which will ultimately power self-driving BMW cars of the future.
Auto Care Association Applauds FTC Final Consent Order Against BMW
FTC claimed that MINI violated the Magnuson-Moss Warranty Act by telling consumers that BMW would void their warranty unless they used MINI parts and MINI dealers to perform maintenance and repair work.
BMW Unveils New BMW 7 Series with Extensive Use of Carbon Fiber
Automaker states that the 7 Series is the first-ever vehicle in which mass-produced, carbon-fiber-reinforced plastic is used in combination with steel and aluminum.
Auto Care Association Applauds FTC Settlement
The FTC has charged BMW’s MINI Division violated the law by telling consumers that BMW would void their warranty unless they used MINI parts and MINI dealers.