PODCAST: Google & Yelp Reviews
Jason Stahl and Micki Woods discuss how shops can optimize online reviews to influence more customers.
Unintended Consequences: Google Shortnames
There are some branding advantages for shortening a business name on Google. But, what if your listing simply disappears after shortening the name?
“Alexa, Siri…Find a Body Shop!”
Need or want something? Just call out to Alexa, Google or Siri and ask for it: “Alexa, find a body shop.” That’s voice search…and it’s the next big thing.
Apple and Google Speed Ahead in Safer Design of Vehicle Infotainment Technology
Apple CarPlay and Google’s Android Auto are less distracting to drivers when compared to built-in vehicle infotainment systems designed by automakers, according to new research from the AAA Foundation for Traffic Safety.
Is Your Website STILL Not Mobile-Friendly?
For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
Communicating with Collision Repair Customers in Today’s World
Online searches are now king when it comes to customers finding you. The key is setting up Google Click-to-Message so they can reach your business.
2018 Resolutions for Your Body Shop’s Web Presence
Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.
Waymo Begins Testing Fully Driverless Vehicles on Public Roads
“After more than eight years of development, we’re taking the next step toward unlocking the potential of fully self-driving technology,” the company said. “Starting now, Waymo’s fully self-driving vehicles – our safest, most advanced vehicles on the road today – are test-driving on public roads, without anyone in the driver’s seat.
Rhode Island Autobody Shop Partners with BizIQ for Search-Engine Optimization
City Auto Body, a collision repair shop in Newport, R.I., has announced a new partnership with BizIQ, a firm specializing in local search-engine optimization and small-business marketing.
Web Presence Management: The Good, the Bad and the Ugly
An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.
Web Presence Management: SEO Revisited
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you?