Live from the NORTHEAST: Analyzing Your Auto Body Shop’s Website
During the NORTHEAST Show, my company, Optima Automotive, offered a free web presence analysis to many auto body shop owners who visited our booth. Here are some of the observations we made.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
Google Rule Change: Disgruntled Employees Can’t Post Bad Reviews About Your Business Anymore
Without getting too deep into the weeds, I want to share a rapid-fire list of issues related to web presence management that have recently come to our attention and what you might need to know or do about them.
Auto Body Shops Shouldn’t Buy Yelp Ads
Given the failed pilot with our Midwest MSO, my opinion hasn’t changed: Claim your free Yelp listing, brand it, fill in all the information you can and manage your reviews.
2018 Resolutions for Your Body Shop’s Web Presence
Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.
Web Presence Management: Using Images to Convert Visitors to Customers
The human brain processes images 60,000 times faster than text, so you absolutely must put a lot of thought into the images you put on your home page.
Web Presence Management: How Do You Stack Up Online to Your Competitors?
Few businesses in our industry go the extra step to determine how they stack up online with their local competitors. Have you?
Web Presence Management: Save Some Lives By Joining in the Fight Against Distracted Driving
If you participate in a community outreach campaign – such as Optima Automotive’s teen drinking/texting and driving campaign – social media is a great way to promote it and generate positive PR in your marketplace.
Web Presence Management: Facebook Posting Do’s and Don’ts
Your Facebook page should be about brand awareness, and the best way to accomplish that is to post value-added content.
Web Presence Management: Be Found on ‘Google My Business’
Learn how to maximize your participation in “Google My Business” and you’ll increase your chances of getting more cars to fix!
Web Presence Management: 2017 Resolutions for Your Web Presence
Here’s my annual challenge to set New Year’s resolutions for your business and tackle some important issues related to your business’s overall web presence.
Web Presence Management: Aloha! The Tale of a New Business and Their Web Presence
A brand-new auto body shop based in Hawaii shares its experience with how important it is for a business to have an effective presence online.
