Geofencing: Targeted Marketing with Proven ROI
Geofencing gets your ads in front of prospective customers in the middle of their decision-making process of where to have their vehicle repaired.
Effective Marketing for Collision Repairers
Consistently marketing your collision repair business is important in order to ensure you reach customers before your competitors do.
In Search of a Good Technician
All too often, an owner’s solution to low production is to hire more people. However, if the shop is not properly organized for production, more employees will only add to the confusion and adversely affect your income.
The Best Marketing Ideas EVER for Your Body Shop
These are the best essential marketing components, the categories that you as a business owner have to cover. No excuses!
Unintended Consequences: Google Shortnames
There are some branding advantages for shortening a business name on Google. But, what if your listing simply disappears after shortening the name?
The Benefits of Having an Ongoing Business Plan
If you had laid out a well-constructed, systematic plan for your operations, how much further ahead would you be today?
VIDEO: Branding Starts with Your Logo
If you’re concerned about your branding, particularly when it comes to your logo, you need to check out BodyShop Business Contributor Micki Woods’ new video series, “Micki’s Marketing Minutes.”
Blockchain: What it Means for Your Shop
Blockchain is a word you’re going to hear a lot in the coming months and years. Here’s a primer on what it is and how it will impact you and your business.
How to Get Your First 100 Facebook Reviews
If you want to see faster results, you have two options: get more customers, or convert more customer interactions into online reviews.
Is It Legal to Use Images You Don’t Own Online?
You can pay for images on a website now, upfront prior to using them, or really pay for them later when you get caught violating copyright law – which can be really expensive.
Revolutionize Your Body Shop With Texting Technology
Consumers, when texted, are 40% more likely to be a successful conversion for a business than when they’re contacted via phone calls and emails.
Do People Actually Search By OEM Certification?
Shocker: If you’re certified or part of any OEM network, no one is searching for shops that are certified on Google. That said, you should still be promoting your certifications on your website.
