Scolded by Grandma
You’re better off assuming your customers are car experts rather than car-ignorant. One shop manager learned this valuable lesson from a little old lady who knew her vehicle all too well.
If Customers Ain’t Happy, Ain’t Nobody Happy
While progressive collision repairers are relying more and more on computerized equipment, paperless processing and electronic transactions, old fashioned customer care – friendly, timely, convenient and cost-effective service – is still the key to repeat and referral business.
Cheap But Good: Advertising Ideas
Advertising doesn’t have to be expensive. The money you pour into costly print or broadcast ads can be better spent on other (read: cheaper) advertising endeavors.
May the (Work) Force Be with You
The collision industry’s workforce is dwindling at an alarming rate, and journeymen are just about as hard to come by as Jedi Masters. To combat this shortage and to stay competitive in the years to come, take a cue from the Jedi Code: Pair an apprentice with a mentor.
Monster First Impressions
Customers first impressions of your shop are formed during their first few seconds of contact over the phone or in person. Is your staff trained to welcome potential customers, or is Frankenstein manning your front office?
The Case of the Disappearing Tech
The talk about the lack of the human resources in this industry.
Signs of the Times: Mooresville Paint & Amp Bodyshop
Since this father-daughter team began posting attention-grabbing signs in front of their shop, they’ve educated passing drivers and increased business. “Crooked and Corrupt Insurance Adjusters Not Welcome In This Shop.” If you drove past Mooresville Paint & Bodyshop in Mooresville, Ind., last September, that’s the sign you would’ve seen in front of the facility. It
The Word Track an Insurer Uses to Influence a Vehicle Owner to Go to a Preferred Shop
We have a list of five companies here …” Sound familiar? Like … oh, let’s say … the word track an insurer uses to influence a vehicle owner to go to a preferred shop? But what if the roles were reversed? What if, instead, it’s the word track a shop owner uses to influence a
Why No One Wants Smart Kids to Become Repairers
“Why do our best students get pushed to go to college when we know that only 25 percent of all college graduates go on to employment in their field? Meanwhile, trades are overlooked. How can the collision industry compete with white collar, high-tech industries?” – Dan McClellan, autobody instructor, Great Johnstown Vocational Technical School, Johnstown, Pa
In SOPs We Trust
Standard operating procedures could offer a body shop owner more freedom and the ability to attract new insurance business by creating ‘verifiable’ trust.