Google Rule Change: Disgruntled Employees Can’t Post Bad Reviews About Your Business Anymore
Without getting too deep into the weeds, I want to share a rapid-fire list of issues related to web presence management that have recently come to our attention and what you might need to know or do about them.
Auto Body Shops Shouldn’t Buy Yelp Ads
Given the failed pilot with our Midwest MSO, my opinion hasn’t changed: Claim your free Yelp listing, brand it, fill in all the information you can and manage your reviews.
Word-of-Mouth is Ignored – Unless the News is Bad
I’m calling out the idea that word-of-mouth works. It does work, but only sometimes. When is that? When the news is bad, really bad.
2018 Resolutions for Your Body Shop’s Web Presence
Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.
How One Auto Body Shop Dominates Social Media
Before he opened Best Body Shop in Wichita, Kan., Clay Hoberecht didn’t have a Facebook account, admitting that he “hated that stuff.” But as he read books and watched videos about running a successful business, he concluded that having a social media presence wasn’t optional.
Rhode Island Autobody Shop Partners with BizIQ for Search-Engine Optimization
City Auto Body, a collision repair shop in Newport, R.I., has announced a new partnership with BizIQ, a firm specializing in local search-engine optimization and small-business marketing.
Autotech Collision Service TV Commercial Educates Consumers About DRPs
New Jersey shop owner Dean Massimini makes the most of his 30-second TV ad, touching on DRPs, certification and consumer choice in collision repair.
Web Presence Management: Beware of Online Thieves and Extortionists
There are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.
Web Presence Management: The Good, the Bad and the Ugly
An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.
SEM Products Unveils New Website
SEM Products recently unveiled a new website “with simplified navigation, powerful imagery and amplified search tools to deliver a best-in-class experience,” the company said.
Spanesi Americas Partners with NASCAR’s MB Motorsports
Spanesi Americas has partnered with MB Motorsports, the sole surviving original team in the NASCAR Camping World Truck Series.
Five Out-of-the-Box Marketing Ideas for Your Shop
Looking for a way to stand out among your competition? These body shops, including one that has a restaurant, have it figured out.
