Strategies for Engaging with Your Customers Online
If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.
“Alexa, Siri…Find a Body Shop!”
Need or want something? Just call out to Alexa, Google or Siri and ask for it: “Alexa, find a body shop.” That’s voice search…and it’s the next big thing.
Where to Buy Flying Ninjas…and Other Tales from a Cookie-Cutter Website Developer
If you want to know where to buy flying ninjas, happy or patient ninjas, ninja silhouettes or any other kind of ninjas, here’s where to find them. No kidding, we found them on a California-based body shop website that we, Optima Automotive, did an analysis for.
Optimizing Your Website Across Browsers
Back when I had a lot more hair, we started building websites, and as we launched these, we found that what we built didn’t necessarily look the same on all browsers. What looked good on Firefox and Chrome might not quite line up the same on Internet Explorer and Safari. So how do you get your website to look the same on all browsers?
Is Your Website STILL Not Mobile-Friendly?
For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
Web Presence Management: The Good, the Bad and the Ugly
An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.
Web Presence Management: 2017 Resolutions for Your Web Presence
Here’s my annual challenge to set New Year’s resolutions for your business and tackle some important issues related to your business’s overall web presence.
Dancing With Google and Bing
Do the SEO dance to maximize your potential for search rankings. Dance with Google first, but allow Bing to cut in now and then.
Web Presence Management: Google Changes Everything (Yet Again)
Google changes search engine optimization (SEO) algorithms more often than most of us change undershorts. This time, Google has pulled the rug out from under business Google+.
Survey Finds Consumers Want Local Auto Repair Shops to Improve Websites and Increase Communication
The survey, “Yodle Insights: What Consumers Want from Local Businesses,” examines how consumers across the country find, choose, use and interact with local businesses, and what they would most like from them.
Marketing with Social Media
Why, you ask, would you want to be on social media? The answer is pure and simple: it’s free.
