Tasca Funny Car Sports Lucky FordParts.com Body

Tasca Funny Car Sports Lucky FordParts.com Body In Norwalk As Online Parts Store Reaches First Anniversary

FordParts.com, the intuitive, consumer-friendly website that puts the customer in control by providing all the information required to make informed buying decisions, celebrates its one-year anniversary this month.

Twelve months ago, the virtual doors opened to a diverse, eager audience and the demand for Ford and Motorcraft parts through the website hasn’t slowed. Customers – from national fleets and municipalities, to local automotive repair shops, to the everyday consumer – are spending an average of ten minutes on the site per visit, using the VIN –search capability to find the exact part they need from over 280,000 available part numbers with just a click of the mouse.

“Being able to buy parts 24/7, VIN-search capability, and providing detailed assembly diagrams on nearly 23,000 parts are features of FordParts.com which truly fulfill the buying needs of fleets, installers and Do-It-Yourselfers ,” said Brett Wheatley, Director, Marketing, Ford Customer Service Division. “But even with our high expectations, we’ve been extremely pleased by the reception FordParts.com has gotten and are looking forward to seeing the sales numbers continue to grow in 2011.”

The numbers for FordParts.com rise by the day. Nearly half of all visitors to the site return again. To celebrate the first anniversary, the FordParts.com colors will once again be showcased on NHRA Full Throttle Series driver Bob Tasca III’s Ford Shelby Mustang Funny Car. Last season Tasca won the NHRA event in Englishtown, N.J., a track the born-and-bred Rhode Islander considers his hometown stop, while flying the FordParts.com colors.
Tasca, a three-time NHRA national event champion who holds four drag racing licenses, is himself a FordParts.com enthusiast and recommends the site to customers at his family’s Ford dealership, Tasca Ford – a dealership that recently won Ford’s highest honor, the Triple Crown, for excellence in Sales, Service and customer satisfaction.

“I have a lot of good memories about that FordParts.com body,” Tasca said. “FordParts.com is pioneering online parts sales. It’s hands-down the most comprehensive, convenient, easy-to-use resource for customers to purchase Ford and Motorcraft parts online regardless of experience level.” In today’s demanding automotive aftermarket, it’s not just about having quality parts to sell – which FordParts.com obviously has with Genuine Ford OE and Motorcraft parts. Nor is it just about competitive pricing – which FordParts.com also has. It’s also about convenience.

“It’s about making it easy,” Tasca said. “At the end of the day, you want to make buying quality Ford and Motorcraft parts easy for Installers, Fleets and Do-It-Yourselfers. Certainly they can go to a Ford or Lincoln dealership, but with FordParts.com, you can order the right part, any time, even in your pajamas. That’s what it’s about.”

More information:


You May Also Like

Body Bangin’: Why Follow OEM Repair Procedures?

Micki Woods interviews Logan Payne of Payne & Sons Paint & Body Shop on the importance of following OEM repair procedures.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Logan Payne, manager at Payne & Sons Paint & Body Shop in Dallas, Texas, from the Texas Auto Body Trade Show on why it's important to follow OEM repair procedures. Main point no. 1? Don't let the techs write the sheet — divide up the writers' job versus the old way where the estimator handled everything from beginning to end.

Body Bangin’: Getting Paid for Calibrations

Micki Woods interviews Andy Hipwell and James Rodis of OEM Calibration on how to get started doing ADAS calibrations.

Body Bangin’: What Are The Consolidators Up To With Laura Gay

Micki Woods interviews Laura Gay of Consolidation Coach on the current state of auto body shop consolidation.

Body Bangin’: The Magic of a Massive MSO with Patrick Crozat

Micki Woods interviews Patrick Crozat, the COO of G&C Auto Body, which is the largest privately-owned, family-owned auto body shop group.

Body Bangin’: Changing Your Mindset with Mike Jones

Micki Woods interviews Mike Jones of Discover Leadership Training on changing your mindset to change your life.

Other Posts

Body Bangin’: Rivian Collision Program and Insurance

Micki Woods interviews Frank Phillips, collision repair program manager of Rivian, on how Rivian’s collision program works.

Body Bangin’: Favorite Takeaways from the Southeast Conference

Live from the Southeast Collision Conference, Micki Woods does a post-show wrap-up on the Southeast Collision Conference with the SCC committee.

Body Bangin’: Overcoming Objections

Live from the Southeast Collision Conference, Micki Woods interviews Ron Reichen and Barry Dorn on overcoming objections, the talent shortage and the SCRS blend study.

Body Bangin’: Easily Find and Add Non-Included Operations

Live from the Southeast Collision Conference, Micki Woods interviews Scott Ayers on the Blueprint Optimization Tool (BOT).