FordParts.com, the intuitive, consumer-friendly website that puts the customer in control by providing all the information required to make informed buying decisions, celebrates its one-year anniversary this month.
Twelve months ago, the virtual doors opened to a diverse, eager audience and the demand for Ford and Motorcraft parts through the website hasn’t slowed. Customers – from national fleets and municipalities, to local automotive repair shops, to the everyday consumer – are spending an average of ten minutes on the site per visit, using the VIN –search capability to find the exact part they need from over 280,000 available part numbers with just a click of the mouse.
“Being able to buy parts 24/7, VIN-search capability, and providing detailed assembly diagrams on nearly 23,000 parts are features of FordParts.com which truly fulfill the buying needs of fleets, installers and Do-It-Yourselfers ,” said Brett Wheatley, Director, Marketing, Ford Customer Service Division. “But even with our high expectations, we’ve been extremely pleased by the reception FordParts.com has gotten and are looking forward to seeing the sales numbers continue to grow in 2011.”
The numbers for FordParts.com rise by the day. Nearly half of all visitors to the site return again. To celebrate the first anniversary, the FordParts.com colors will once again be showcased on NHRA Full Throttle Series driver Bob Tasca III’s Ford Shelby Mustang Funny Car. Last season Tasca won the NHRA event in Englishtown, N.J., a track the born-and-bred Rhode Islander considers his hometown stop, while flying the FordParts.com colors.
Tasca, a three-time NHRA national event champion who holds four drag racing licenses, is himself a FordParts.com enthusiast and recommends the site to customers at his family’s Ford dealership, Tasca Ford – a dealership that recently won Ford’s highest honor, the Triple Crown, for excellence in Sales, Service and customer satisfaction.
“I have a lot of good memories about that FordParts.com body,” Tasca said. “FordParts.com is pioneering online parts sales. It’s hands-down the most comprehensive, convenient, easy-to-use resource for customers to purchase Ford and Motorcraft parts online regardless of experience level.” In today’s demanding automotive aftermarket, it’s not just about having quality parts to sell – which FordParts.com obviously has with Genuine Ford OE and Motorcraft parts. Nor is it just about competitive pricing – which FordParts.com also has. It’s also about convenience.
“It’s about making it easy,” Tasca said. “At the end of the day, you want to make buying quality Ford and Motorcraft parts easy for Installers, Fleets and Do-It-Yourselfers. Certainly they can go to a Ford or Lincoln dealership, but with FordParts.com, you can order the right part, any time, even in your pajamas. That’s what it’s about.”