The Martin Senour Company Introduces Vortex Waterborne Basecoat System - BodyShop Business

The Martin Senour Company Introduces Vortex Waterborne Basecoat System

While body shop owners in areas of California and Canada recently switched over to waterborne finishes, the Martin Senour Company and NAPA say collision centers nationwide can take advantage of waterborne technology, including Martin Senour’s Vortex Waterborne Basecoat.

With a proprietary resin system that behaves like the solvent-borne systems of today, Vortex Waterborne Basecoat is designed to meet the strict VOC emissions limits in California and Canada, while adhering to the environmentally friendly guidelines that may be implemented throughout the Midwest and Northeastern United States, Martin Senour says.

“Our goal when we convert a shop to Vortex Waterborne Basecoat is to get it right up front. We work with our team and the local NAPA jobber to do a comprehensive facility assessment and eliminate issues from the beginning. There are significant amounts of anxiety surrounding conversion to waterborne. Our technicians are familiar and comfortable with the process, requiring minimal training and start-up costs,” said Jeff Green, Martin Senour director of sales.

Shop manager Jason Mignogna of Mignogna Collision Center in Greensburg, Pa., agreed that the switch can be made with minimal training and investment.

“The transition was smooth, and the color match has been excellent. We experienced no issues with the new system and are happy with the results we are achieving. Martin Senour and NAPA have always been more than supportive with us throughout the transition,” said Mignogna.

Martin Senour says benefits of the Vortex Waterborne Basecoat include:

• Fast drying waterborne basecoat

• Compact toner line that is easy to mix

• New PROSPECTOR Global Color Reference System produced with actual Vortex Waterborne Basecoat color

• Quick flash times between coats

• Clearcoats that do not require a bake cycle

• Sandable basecoat repairs quickly to remove imperfections

• Blending process produces consistent, mottle-free finishes


More information:

Martin Senour

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