The Martin Senour Company Introduces Vortex Waterborne Basecoat System - BodyShop Business

The Martin Senour Company Introduces Vortex Waterborne Basecoat System

While body shop owners in areas of California and Canada recently switched over to waterborne finishes, the Martin Senour Company and NAPA say collision centers nationwide can take advantage of waterborne technology, including Martin Senour’s Vortex Waterborne Basecoat.

With a proprietary resin system that behaves like the solvent-borne systems of today, Vortex Waterborne Basecoat is designed to meet the strict VOC emissions limits in California and Canada, while adhering to the environmentally friendly guidelines that may be implemented throughout the Midwest and Northeastern United States, Martin Senour says.

“Our goal when we convert a shop to Vortex Waterborne Basecoat is to get it right up front. We work with our team and the local NAPA jobber to do a comprehensive facility assessment and eliminate issues from the beginning. There are significant amounts of anxiety surrounding conversion to waterborne. Our technicians are familiar and comfortable with the process, requiring minimal training and start-up costs,” said Jeff Green, Martin Senour director of sales.

Shop manager Jason Mignogna of Mignogna Collision Center in Greensburg, Pa., agreed that the switch can be made with minimal training and investment.

“The transition was smooth, and the color match has been excellent. We experienced no issues with the new system and are happy with the results we are achieving. Martin Senour and NAPA have always been more than supportive with us throughout the transition,” said Mignogna.

Martin Senour says benefits of the Vortex Waterborne Basecoat include:

• Fast drying waterborne basecoat

• Compact toner line that is easy to mix

• New PROSPECTOR Global Color Reference System produced with actual Vortex Waterborne Basecoat color

• Quick flash times between coats

• Clearcoats that do not require a bake cycle

• Sandable basecoat repairs quickly to remove imperfections

• Blending process produces consistent, mottle-free finishes

More information:

Martin Senour

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.