Thought You Wanted Fastener Kits? - BodyShop Business

Thought You Wanted Fastener Kits?

When repairers make requests but fail to act when an OEM delivers, it becomes less and less likely an OEM will act when subsequent requests are made.

For years, collision repairers and collision repair groups have been asking OEMs to produce fastener kits to facilitate repairs. Most OEMs heard the request, many considered it and one, Ford, acted on it. We now produce a number of bumper fascia fastener kits.

Several other OEMs are watching the success of this effort before making the serious investment necessary to identify, consolidate, package, inventory and distribute the multiple components that are contained in such kits.

There are a number of very good reasons why repairers should use fastener kits when installing a fascia:

Reimbursement for Expense – Repairers frequently aren’t reimbursed for fasteners and clips used on repairs. There are many reasons why, including the time-consuming and cumbersome process of identifying and documenting the specific fasteners used. The kits simplify the process by providing a line item part number for the estimate that is easily validated by insurers.

One-Stop for Parts – When fascias are repaired or replaced, repairers often must scramble and scrounge to obtain all fasteners required for repairs. The kits provide all required parts and are equivalent in quality to the parts originally used to install the fascia.

Repair Cost Reduction – Fastener kits help repairers avoid repair cycle time delays – a significant issue to insurers – by delivering all the right parts BEFORE the repair process begins.

Repair Quality Improvement – All parts in the kits meet OEM material, strength and finish specifications, helping repairers achieve pre-accident structural integrity and noise/vibration/harshness levels.

After an initial surge in interest, there’s been a steady decline in kit purchases by repairers, significantly disproportionate to sales of matching fascias. As you might expect, this has been surprising and disappointing, especially with what appeared to be such a positive repairer reaction to Ford’s commitment to solve a chronic problem faced by repairers.

The bottom line isn’t hard to figure – when repairers make these requests but fail to act when an OEM delivers, it becomes less and less likely an OEM will act when subsequent requests are made. The cycle repeats and deepens – with the result being less and less OEM support (whether parts or information). In turn, repairers feel abandoned by OEMs and believe they do little to assist in the difficult job of collision repair.

Success of the fastener kit program may very likely cause Ford to expand its kit offerings to the many other groups of fasteners used on other parts throughout the vehicle. Failure may very likely cause the program to wither and end, thereby influencing the actions of other OEMs.

You’ve told us this is an important issue to the repair industry. We seek your support in making the program a success – and a springboard for Ford and other OEMs to provide even greater support and service to you.

Writer George Gilbert is the collision parts marketing manager for Ford Customer Service Division.

You May Also Like

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!

Unless you have been on a remote desert island the past few weeks, you’ve likely seen some intriguing teasers for the latest brand launched under the Babcox Media umbrella — Vehicle Care RockStars. If you have seen it, I’m sure you’ve got some questions.

It can be tough to articulate exactly what defines a RockStar. Is it Mick Jagger’s swagger? Eddie Vedder joyously stagediving into a crowd? Eminem’s clever lyrical prowess or Beyonce’s ability to inspire viral TikTok dances? Elvis’ upturned lip? Is it Slash’s iconic top hat and leather jacket? Dave Grohl’s infectious anthems?

BodyShop Business 2022 Executives of the Year

This year’s Single-Shop award winner is Michael Bradshaw of K & M Collision in Hickory, N.C., and the Multi-Shop winner is Matt Ebert of Crash Champions.

Conducting Collision Business: It’s a New Day

The goal is not to declare war against insurers; it is to declare independence for your organization so that you’re able to provide the highest level of service to your true customers.

Don’t Be Quint: Embrace ADAS and Modern Vehicle Equipment

We can avoid a fate similar to Quint’s in the movie Jaws if we embrace ADAS, technology and training.

Welder Woman: Forging a Trail with Fire

Jaime Shewbridge is the first woman to have won the 2020 I-CAR Instructor of the Year award and the 2021 Welding Instructor of the Year award — and she’s not done yet.

Other Posts

Vehicle Calibrations and Mechanical Repairs

Whether you’re replacing a radiator or repairing collision damage, deviating from OEM requirements will make a shop a target for blame should something go wrong.

Preparing the Collision Industry for Electric Vehicles

Today’s electric vehicle/hybrid revolution combined with the lightning-speed proliferation of ADAS features has made training essential.

Automotive Painting: It’s Still a Good Trade

I can think of no other industry where a young man or woman can start in an entry-level position and excel to an extremely comfortable living — without ever going to formal schooling or training.

It’s Time to Talk About Money with Young Body Techs

It’s time that we as leaders start to educate our young technicians on how to manage, grow and save money.