The Automotive Service Association (ASA) board of directors has approved name changes for two of its affiliated associations, ASA-Washington and ASA-Missouri/Kansas (ASA-Mo/Kan). Adjusting the names of these groups is one of several strategic moves in the works to better serve members nationwide, according to the association.
ASA-Washington will change its name to ASA-Northwest. The affiliate had already established a few chapters in Oregon to provide additional support and services, and will now reach out to Idaho.
ASA-Mo/Kan has been granted permission to change its name to ASA-Midwest, allowing ASA members in Arkansas, Iowa, Nebraska and Oklahoma to voluntarily join the affiliate. Like the Washington group, some chapters are already established in the surrounding states. Any existing and prospective ASA members in the surrounding areas – Arkansas, Idaho, Iowa, Nebraska, Oklahoma and Oregon – may now voluntarily expand their national level of membership to include affiliate membership if they wish to do so. Additional affiliate dues apply and vary based on location or affiliate structure.
By changing the corporate names of these affiliated associations, the ASA board is optimistic about increased member participation in these areas, as well as membership growth.
“Over the past year, ASA has significantly streamlined the governance and organizational structure of the association to become more relevant and responsive to its membership," said Ron Pyle, ASA president and chief staff executive. "The association’s affiliate organizations that are capable of providing added value to ASA members in adjacent markets will be afforded the opportunity to introduce themselves to a broader audience.”
Added Jeff Lovell, ASA-Northwest president and affiliate executive director, “We are very excited to continue working and expanding service to members in the Northwest region.”
Sheri Hamilton, ASA-Midwest affiliate executive director, said, “This new name demonstrates our commitment to serve the Midwest automotive repair professionals with the same great programs and services that have been the cornerstone of our success in Missouri and Kansas. We look forward to working with members in these surrounding areas to bring support, benefits and training to become more competitive and profitable in today’s market.”
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