Uni-Select Launches FinishMaster Brand in Canada

Uni-Select Launches FinishMaster Brand in Canada

FinishMaster was introduced to the American automotive aftermarket in 1968 and joined the Uni-Select family in January 2011.

finishmaster-uniselectFrom aftermarketNews.com

Uni-Select Inc. has announced that its FinishMaster brand will be launched in Canada.

FinishMaster was introduced to the American automotive aftermarket in 1968 and joined the Uni-Select family in January 2011. Over the years, FinishMaster has grown from a single outlet to a team of more than 1,600 team members, operating 205 branches and four distribution centers, and serving more than 6,000 collision repair center customers in 31 states.

FinishMaster Canada Inc., a subsidiary of the corporation, will be opening new FinishMaster stores and converting some of its current corporate stores under the FinishMaster brand, starting with an initial deployment phase in Toronto and Ottawa. The three corporate stores in Ontario are currently in the rebranding process and are set for official unveiling in September.

The locations are managed by the Automotive Canada team and are supported by a strong national distribution network. The locations utilize the same brand and format as used by FinishMaster Inc. in the United States, according to Uni-Select. The Canadian FinishMaster stores will be offering Uni-Select’s complete line-up of well-known premium national brand paint and related products.

“The launch of the FinishMaster brand is part of our strategy to extend our North American leadership position in the automotive and industrial refinish space with the initiative to deploy the FinishMaster brand and model in Canada to provide better service to more customers nationally,” said Henry Buckley, president and CEO of Uni-Select Inc.

“Possessing a strong foundation in the United States, the FinishMaster brand has earned itself an enviable reputation for its quality, professionalism and expertise,” said Michel Charbonneau, vice president, sales and marketing, PBE Division, Automotive Canada. “The extension of the FinishMaster model to our current Canadian Paint, Body and Equipment (PBE) program will solidify our position to respond to the collision industry’s growing demand in terms of paint and refinish products and services. The combination of our current automotive jobbers selling PBE and the launch of the FinishMaster model in Canada will enable us to better serve our customers nationally.”

Gary O’Connor, president and chief operating officer of Automotive Canada, added, “The launch of FinishMaster in Canada reaffirms our objective to be the undisputed leader in the automotive refinish industry and preferred distributor in the automotive aftermarket.”

You May Also Like

People on the Move

Recent personnel news that has appeared on bodyshopbusiness.com.

Dent Wizard Hires New Chief Operating Officer

Dent Wizard International, the largest provider of vehicle reconditioning services in North America, recently hired Adam Nebeker as chief operating officer.

Read more here.

CREF Welcomes John Eck to Board of Directors

Eck boasts more than 30 years of experience in the automotive aftermarket industry, having held numerous field sales, marketing and management positions for GM.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of Sept. 25.

Podcasts of the Week

A review of some of the latest podcasts from BodyShop Business.

ProColor Collision Continues Expansion in California

Franchise owners William and Ranya Mudawar transitioned a successful Santa Ana body shop to the ProColor Collision brand.

SEMA Program Will Empower Women in Automotive Industry

The new SEMA Women in Automotive Symposium offers professional development programs geared toward helping women in the automotive aftermarket.

Other Posts

Advantage Parts Solutions Celebrates 35th Anniversary

Since 1988, Advantage Parts Solutions has grown into a global organization and is an industry leader in optimizing the OE parts supply chain. 

John Bean Updates Tru-Point Website with New Information

The new information provides Tru-Point users with advanced information on proper calibrations to enhance performance and productivity.

New ASE Certification Recognizes Techs Proficient in ADAS

ASE created the L4 ADAS Specialist Certification test to identify technicians who possess the skills required to diagnose, service and calibrate ADAS on late-model automobiles, SUVs and light-duty trucks.

Guess the Car and Win $50!

Give us your answer for this month’s Guess the Car and you might win $50!