Urethane Supply Company announced the hiring of Michael Koren as its new, full-time company sales representative in the Northeast. Koren will represent the company in Virginia, Maryland, Delaware, Pennsylvania, New Jersey and New York. He will expand his territory into the New England states in the near future.

Koren has more than 35 years of experience in the collision repair industry, mainly in aftermarket parts. His experience includes domestic and international purchasing, financial reporting, profitability analysis, resource and facilities management, sales and marketing management, freight and transportation operations, and multi-site operations management.

With extensive knowledge of managing plastic bumper recycling facilities for 25 years, Koren has a strong understanding of what it takes to produce high quality recycled plastic bumpers with a strong focus on providing premium service to the collision repair shops. He’s also an industry relations liaison, working closely with insurers and MSOs. His professional affiliations include the Automotive Body Parts Association (board member since July 2013) and the Certified Automobile Parts Association (technical committee member since April 2012).

Koren recently received factory training on Urethane Supply’s I-CAR Industry Training Alliance course. Warehouse distributors and jobbers in Koren’s territory can reach him directly at (732) 580-7921.