Urethane Supply Company announced the hiring of a new full-time company sales representative on the West Coast, Jose Heded. Heded will represent the company in California, Arizona and Nevada.

Heded has more than 25 years of experience in the automotive collision repair industry. His career has encompassed work at major paint manufacturers, equipment manufacturers, and PBE distributors and jobbers. While working full time and raising a family in Southern California, Heded studied for and attained a bachelor’s degree in business administration at night.

Heded has been heavily involved with training his whole career – he’s currently an I-CAR instructor and teaches classes at Cerritos College. A native of Guadalajara, Mexico, Heded has also developed Spanish-language training for his previous employers and will be able to provide bilingual instruction on Urethane Supply’s product line. He recently received factory training on Urethane Supply’s I-CAR Industry Training Alliance course and is ready and able to provide that training across his territory.