Use OE Certification to Stand Out - BodyShop Business

Use OE Certification to Stand Out

We all understand differentiating yourself is one key to business success, right? And one of the ways to do that is through OE certification.

Dare to be different. A couple of months ago, I challenged you to be different in 2019, to somehow differentiate yourself from your competition. We all understand that is one key to business success, right? And one of the ways to differentiate yourself is through OE certification, the focus of our cover story this month.

To be clear, there are many benefits to certification beyond distinguishing yourself from your peers. Certification provides you with the training, tooling and repair information to properly and safely repair today’s vehicles – critical in light of the John Eagle case in Texas that shone a spotlight on the importance of following OE repair procedures. It seems most shops believe the major benefit of becoming certified is getting more cars in the door (which isn’t necessarily true), but it may just be the OE repair information piece that, with proper documentation, will mitigate any potential liability.

Certification may not be for everyone. As with all things, it often comes down to the best business decision for each shop. I implore you to read our February 2019 cover story to learn more.

You May Also Like

Meet the Auto Body Instructor: Kevin Lester

Kevin Lester’s excitement for his collision repair and automotive refinishing program at Gaithersburg High School is contagious.

Kevin Lester is the collision repair and automotive refinishing instructor at Gaithersburg High School, located in Montgomery County, Md. Over the 25 years that Lester has been the teacher, he has averaged 40 students in his level 1 class and 20 for his level 2 class. Prior to his tenure at Gaithersburg High School, Lester worked in the industry as a body tech and a painter. He also installed auto glass and worked in upholstery shops during the summers. 

Sticker Shock at the SEMA Show

This year’s SEMA Show held a new surprise for me — a secret drop-off at our booth in the form of a mysterious sticker.

Keys To Making 2023 A Huge Success For Your Auto Body Shop

Stopping daily work to work “on” your business instead of “in” your business is essential in order to deliver change in the new year. 

Auto Body Consolidation Update: What Will 2023 Bring?

The bull market of consolidation is expected to continue in 2023 even amidst high inflation, rising interest rates and other challenges.

The Great Awakening: Collision Repairers Taking a Stand

Many repairers are now taking a stand, realizing they cannot conduct business the way they used to.

Other Posts

CARSTAR Fort Collins: Process Produces Performance

The new facility that CARSTAR Fort Collins moved into was designed with organization and performance in mind.

Are Collision Repairers Their Own Worst Enemy?

It’s always been easy for repairers to see insurers as the bogeyman that causes all of their problems, but insurers are merely taking advantage of repairers’ lack of business knowledge and acumen.

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!

BodyShop Business 2022 Executives of the Year

This year’s Single-Shop award winner is Michael Bradshaw of K & M Collision in Hickory, N.C., and the Multi-Shop winner is Matt Ebert of Crash Champions.