Valspar Automotive to Host Celebrities and Offer Product Demos at SEMA - BodyShop Business
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Valspar Automotive to Host Celebrities and Offer Product Demos at SEMA


The Valspar Automotive and House of Kolor teams have announced they will be featuring celebrities, product demonstrations and the latest in automotive coating technology in booth 23513 in Central Hall at the SEMA Show in Las Vegas, Nov. 4-7, 2014.

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A number of celebrities will make appearances and host demonstrations, including Richard Rawlings, Aaron Kaufman and KC Mathieu from Gas Monkey Garage; Gear Boxxx from Skin Wars; Craig Fraser from Air Syndicate/Kal Koncepts; and Mike Lavallee from Killer Paint.

Also featured in the House of Kolor/Valspar Automotive booth will be the House of Kolor wall. This wall will feature the “kolors” and effects of the new Shimrin2 series, and there will be experts on hand to demonstrate the mixing and versatility of this product line.

Valspar Automotive will also have a satellite booth (11066) in the Collision Repair & Refinish section in the North Hall. This booth will highlight the capabilities of the new DeBeer Air Dry Clear Coat along with the DeBeer and Valspar Refinish Systems.


“Valspar has a long legacy of charity work, which we are proud to continue at the SEMA Show,” said Gina Mahan, Valspar Automotive North America marketing manager. “Our display helmets at the Valspar Automotive booth no. 11066 will be auctioned off during the show, and all proceeds will be donated to The Gas Monkey Foundation. House of Kolor is also taking part by donating all art proceeds to Victory Junction.”

More information:Valspar Automotive


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